Job Description
The Company
Cover Genius is a Series D insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com , Intuit, Hopper , Skyscanner , Ryanair , Turkish Airlines, Descartes ShipRush, Zip and SeatGeek.
We’re also available at Amazon , Flipkart , eBay , Wayfair and SE Asia’s largest company, Shopee.
Our partners integrate with XCover , our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognised with dozens of awards including by the Financial Times who ranked Cover Genius as the #1 fastest growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
About The Role
Reporting to the Senior Director, Marketing - APAC the B2B Marketing Manager for India will lead Cover Genius’s marketing efforts in the region. You will define and execute a multi-channel B2B marketing plan focusing on putting together the events roadmap, executing events, adapting narratives, messaging and collateral to local nuances, and working with internal and external stakeholders to maximize brand awareness, visibility and desirability across business verticals, generate leads, and deliver a high ROI.
What Your Working Week Will Involve
• Working closely with the APAC Marketing team and the India Partnerships team to define the marketing plan for the region.
• Define and execute a multi-channel B2B marketing plan to cement Cover Genius as the leading insurtech in India and grow brand awareness, generate leads and create MQL and SQL opportunities in retail, fintech, logistics, travel and other verticals.
• Put together a comprehensive vertical events roadmap and execute attendance and sponsorship activities pre-event, during and post including booth design and production, merchandise, speaking spots, collateral, hospitality activities, media pitching and more.
• Align with the global PR and communications strategy to launch regional PR and paid campaigns with external vendors that leverage the Cover Genius brand presence.
• Create new and localize existing content including collateral, thought leadership articles, emails, events presentations and additional content as needed per the brand guidelines.
• Create lead-gen programs that drive prospects down the marketing pipeline.
What The Ideal Profile Looks Like
• 8+ years of relevant B2B marketing experience, including developing and delivering marketing plans in India
• Proven track record of developing and launching successful multi-channel marketing programs in India
• Experience building and executing events roadmaps
• Relevant university degree
• Experience at a fintech, Insurtech, or other tech scale-up would be highly valued
• Excellent leadership, communication and teamwork skills. You’re a team player.
• Excellent organisational skills and the ability to take initiative on projects to deliver to tight deadlines.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible Work Environment - we are outcome focussed and understand that for our people to perform at their best flexibility is critical. Soon after the declaration of the COVID-1+ global pandemic the entire CG team was granted an extra 15 days of Wellness Leave to take throughout 2020.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
• We care about the health and safety of our people. This means that we require our employees to be fully vaccinated against COVID-1+ if they are not subject to an exemption. Please let us know if you have any questions or need accommodations based on your individual circumstances.
• Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, ****** orientation, protected veteran status, disability, age, or any other legally protected status
Cover Genius is a Series D insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com , Intuit, Hopper , Skyscanner , Ryanair , Turkish Airlines, Descartes ShipRush, Zip and SeatGeek.
We’re also available at Amazon , Flipkart , eBay , Wayfair and SE Asia’s largest company, Shopee.
Our partners integrate with XCover , our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognised with dozens of awards including by the Financial Times who ranked Cover Genius as the #1 fastest growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
About The Role
Reporting to the Senior Director, Marketing - APAC the B2B Marketing Manager for India will lead Cover Genius’s marketing efforts in the region. You will define and execute a multi-channel B2B marketing plan focusing on putting together the events roadmap, executing events, adapting narratives, messaging and collateral to local nuances, and working with internal and external stakeholders to maximize brand awareness, visibility and desirability across business verticals, generate leads, and deliver a high ROI.
What Your Working Week Will Involve
• Working closely with the APAC Marketing team and the India Partnerships team to define the marketing plan for the region.
• Define and execute a multi-channel B2B marketing plan to cement Cover Genius as the leading insurtech in India and grow brand awareness, generate leads and create MQL and SQL opportunities in retail, fintech, logistics, travel and other verticals.
• Put together a comprehensive vertical events roadmap and execute attendance and sponsorship activities pre-event, during and post including booth design and production, merchandise, speaking spots, collateral, hospitality activities, media pitching and more.
• Align with the global PR and communications strategy to launch regional PR and paid campaigns with external vendors that leverage the Cover Genius brand presence.
• Create new and localize existing content including collateral, thought leadership articles, emails, events presentations and additional content as needed per the brand guidelines.
• Create lead-gen programs that drive prospects down the marketing pipeline.
What The Ideal Profile Looks Like
• 8+ years of relevant B2B marketing experience, including developing and delivering marketing plans in India
• Proven track record of developing and launching successful multi-channel marketing programs in India
• Experience building and executing events roadmaps
• Relevant university degree
• Experience at a fintech, Insurtech, or other tech scale-up would be highly valued
• Excellent leadership, communication and teamwork skills. You’re a team player.
• Excellent organisational skills and the ability to take initiative on projects to deliver to tight deadlines.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible Work Environment - we are outcome focussed and understand that for our people to perform at their best flexibility is critical. Soon after the declaration of the COVID-1+ global pandemic the entire CG team was granted an extra 15 days of Wellness Leave to take throughout 2020.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
• We care about the health and safety of our people. This means that we require our employees to be fully vaccinated against COVID-1+ if they are not subject to an exemption. Please let us know if you have any questions or need accommodations based on your individual circumstances.
• Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, ****** orientation, protected veteran status, disability, age, or any other legally protected status
💡 Quick Summary
Seeking a career-building opportunity? The B2B Marketing Manager | India position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
