Branch Sales Head

Department: Sales- Secured Loans

Role:

This is a high-impact leadership role for an entrepreneurial business leader to drive profitable

growth across India’s emerging markets. The Branch Head will be responsible for

building, scaling, and leading a high-performing branch network (10+ branches) within a defined

state. With a sharp focus on customer centricity, operational excellence, and regulatory

compliance, this role is central to expanding our reach in non-metro cities and economic hubs.

Responsibilities:

• Business Growth & P&L Ownership

Own and exceed the states AOP, P&L, ROA, and ROE targets

Drive rapid and sustainable growth across secured lending products

Maximize revenue through cross-sell, renewals, top-ups, and balance transfers

Use competitive intelligence and local market insights to shape business strategy

• Distribution & Network Expansion

Scale a robust network of 10+ full-service branches in the assigned region

Identify branch locations, manage lease closures, and oversee setup

Drive direct sourcing via customer events, exhibitions, loan melas, MSME conclaves, roadshows,

and local merchant connects

.

• Team Leadership & Capability Building

Lead a span of CAM’s across 10+ Branch Heads.

Recruit, coach, and build a high-performance leadership pipeline across roles

Foster a culture of ownership, agility, compliance, and customer-first execution

• Risk, Compliance & Operational Excellence

Ensure regulatory adherence, internal audit readiness, and governance excellence

Oversee cost control, TATs, sourcing quality, recoveries, and risk containment

Ensure compliance with municipal laws, property regulations, collateral management, litigation,

and repossession protocols

• Market Intelligence & Strategic Partnerships

Build strong networks with local bodies, legal institutions, and fraud prevention agencies

Leverage local intelligence to identify new business triggers and mitigate risks

Stay ahead of trends in industries, customer behaviours, and competitor movements

Qualification & Experience:

Educational Background

Full Time Graduation or Master’s in Business Management

Preferably from Tier 1 or Tier 2 institutions

• Experience & Functional Expertise

6+ years of progressive leadership experience in banks or NBFCs

Proven P&L ownership and multi-location team leadership experience

Deep expertise in secured lending products: LAP, Home Loans, Secured Business Loans, Working

Capital Finance

Strong track record in both sales and collections within MSME, B2B, and B2C segments

Key Skills & Competencies:

• Market & Domain Knowledge

Strong understanding of regional markets, customer segments, and business ecosystems

Familiarity with compliance, audit, risk frameworks, and regulatory landscape

Ability to engage with local bodies, legal entities, fraud control, and governance infrastructure

• Attributes

Demonstrated success in building large-scale distribution networks in emerging markets

Experience in hiring, developing, and managing high performing, geographically spread teams

Entrepreneurial mindset with a hands-on approach to problem-solving and execution

• Personal Attributes & Mobility

High integrity, result orientation, and strong business acumen

Excellent communication and relationship-building skills

Willingness to travel extensively across the assigned states