Brand and Marketing Head for a D2C Wellness Brand

We are seeking a Brand and Marketing Head for a D2C Wellness Brand.

Job Profile:

Brand & Marketing Strategy

Develop and execute a scalable brand and marketing strategy aligned with business goals.

Create a consistent and compelling brand identity across all customer touchpoints.

Lead multichannel marketing: D2C, e-commerce, quick commerce, influencer, marketplace, YouTube, and more.

Growth & Performance Marketing

Own ROAS, CAC, LTV, retention, and CRO metrics.

Drive topline growth with a focus on profitability and budget efficiency.

Optimize performance across website, ads, and monthly campaign cycles.

Organic Growth & Channel Diversification

Expand organic reach across Instagram, YouTube, Reddit, etc.

Build community, content, and platform-native engagement strategies.

Lead SEO, email, and WhatsApp marketing to reduce dependency on paid media.

Influencer & Advocacy Marketing

Build and scale ROI-focused influencer programs.

Leverage UGC and community engagement to build trust and authenticity.

Customer Retention & Loyalty Strategy

Design loyalty, referral, and rewards programs.

Drive lifecycle marketing and personalized customer communication.

Earned Media & Brand Reputation

Lead PR strategy through media features, thought leadership, and industry visibility.

Drive brand reputation through events and media engagement.

Analytics & Marketing KPIs

Define, monitor, and optimize KPIs across ROAS, CAC, CRO, retention, LTV, and influencer ROI.

Translate data insights into strategic marketing plans aligned with business goals.

Leadership & Cross-functional Collaboration

Build and lead a high-performing team and manage external agency relationships.

Collaborate with design, product, and operations to deliver impactful initiatives.

Champion a culture of experimentation, accountability, and continuous growth.

Requirements:

5+ years in marketing leadership, preferably in personal care, beauty, or lifestyle brands.

Proven record of scaling brands in high-growth environments.

Deep expertise in brand, digital, performance, and content marketing.

Strong command over ROAS, CAC, LTV, CRO, and organic growth levers.

Data-driven decision-maker with bold strategic thinking.

Excellent communicator and storyteller with stakeholder management experience.

Visionary yet hands-on leader, skilled in channel scaling and customer-first strategies.