Job Description
Imagine a world where people are delighted by their healthcare experience. The ResMed team is taking giant strides towards making this a reality. As part of the Asia LatAm Growth Markets team we are looking to solve unique and exciting challenges utilising technology and connected solutions to impact over a billion people. We have an innovative 30 year history as global leading medical pioneers but now is the time to continually push boundaries, innovate in new spaces and help improve people's health on a large scale.
Let’s talk about the team and you:
The Channel Manager, Asia & Latin America (ALA) has two key areas of responsibility; 1. Regional channel marketing efforts, focused on driving the growth of our traditional channels and methods of business; and 2. Regional product marketing, focusing on launch preparation for NPI, whether digital, physical or hybrid products, developed locally in ALA or elsewhere, including third party and acquisition products.
The role has a large focus on collaboration with local, regional and global teams and requires the ability to cut through complexity and clearly identify high-impact programs that will transform our go to market strategies and tactics across traditional channels in Asia and Latin America. This role will work closely with the entire ALA marketing team, including regional and local colleagues, on the ideation and delivery of programs to deliver on business objectives.
Let's talk about the role:
• Form strong collaborative working relationships with all members of the ALA marketing team and contribute to a high performing team mentality across the group
• Collaborate closely with local country marketing teams to build an in-depth understanding of their business and key objectives by partner, territory and product group
• Identify commonalities across markets with a view to setting a meaningful regional channel marketing strategy that solves for collective needs and challenges across markets
• Own the channel marketing roadmap, covering regional and local CMG initiatives
• Enable and facilitate best practice sharing of key B2B and channel marketing initiatives across the region
• Develop launch programs for new product introductions, whether ResMed or 3rd party, digital, physical or hybrid products
• Develop regional positioning, messaging and value propositions for New Product Introduction
• In partnership with ALA marketing colleagues, develop high-impact creative launch platforms for key programs, products and initiatives identified as mission critical to achieve business objectives
• Experiment with regional B2B campaigns incl. resupply, growing revenue from established channels through development and optimisation of programs across markets
• Form an overview on pricing and positioning of core categories across the region, discussing with local teams and optimising accordingly
• Assist markets with segmentation of B2B partners for the purposes of supporting prioritisation of high value initiatives and programs
• Collaborate with marketing colleagues on ideation of compelling partner co-marketing activities and creative platforms that are in line with ResMed brand guidelines and persona and suitable to the future vision of the business
• Build a knowledge database of results from channel and product marketing initiatives to inform future marketing plans and programs
• Ensure all marketing communications materials developed meet relevant regulatory and legal requirements
Let’s talk about you:
• Degree qualification in Business/Technology/Communications or related discipline
• Significant experience in Product, B2B and/or Channel/Partner Marketing Management preferably in the medical devices, digital wearables or health/tech-related segment.
• Demonstrated regional experience across Asia and/or Latin America with competencies in identifying opportunities and recommending solutions to 1) streamline and systemise regional marketing workflows and 2) maximise marketing output and impact
• Skilled at driving consensus and dismantling roadblocks to ensure efficient and effective execution of marketing and promotional deliverables to drive the best outcome for ResMed
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now
Let’s talk about the team and you:
The Channel Manager, Asia & Latin America (ALA) has two key areas of responsibility; 1. Regional channel marketing efforts, focused on driving the growth of our traditional channels and methods of business; and 2. Regional product marketing, focusing on launch preparation for NPI, whether digital, physical or hybrid products, developed locally in ALA or elsewhere, including third party and acquisition products.
The role has a large focus on collaboration with local, regional and global teams and requires the ability to cut through complexity and clearly identify high-impact programs that will transform our go to market strategies and tactics across traditional channels in Asia and Latin America. This role will work closely with the entire ALA marketing team, including regional and local colleagues, on the ideation and delivery of programs to deliver on business objectives.
Let's talk about the role:
• Form strong collaborative working relationships with all members of the ALA marketing team and contribute to a high performing team mentality across the group
• Collaborate closely with local country marketing teams to build an in-depth understanding of their business and key objectives by partner, territory and product group
• Identify commonalities across markets with a view to setting a meaningful regional channel marketing strategy that solves for collective needs and challenges across markets
• Own the channel marketing roadmap, covering regional and local CMG initiatives
• Enable and facilitate best practice sharing of key B2B and channel marketing initiatives across the region
• Develop launch programs for new product introductions, whether ResMed or 3rd party, digital, physical or hybrid products
• Develop regional positioning, messaging and value propositions for New Product Introduction
• In partnership with ALA marketing colleagues, develop high-impact creative launch platforms for key programs, products and initiatives identified as mission critical to achieve business objectives
• Experiment with regional B2B campaigns incl. resupply, growing revenue from established channels through development and optimisation of programs across markets
• Form an overview on pricing and positioning of core categories across the region, discussing with local teams and optimising accordingly
• Assist markets with segmentation of B2B partners for the purposes of supporting prioritisation of high value initiatives and programs
• Collaborate with marketing colleagues on ideation of compelling partner co-marketing activities and creative platforms that are in line with ResMed brand guidelines and persona and suitable to the future vision of the business
• Build a knowledge database of results from channel and product marketing initiatives to inform future marketing plans and programs
• Ensure all marketing communications materials developed meet relevant regulatory and legal requirements
Let’s talk about you:
• Degree qualification in Business/Technology/Communications or related discipline
• Significant experience in Product, B2B and/or Channel/Partner Marketing Management preferably in the medical devices, digital wearables or health/tech-related segment.
• Demonstrated regional experience across Asia and/or Latin America with competencies in identifying opportunities and recommending solutions to 1) streamline and systemise regional marketing workflows and 2) maximise marketing output and impact
• Skilled at driving consensus and dismantling roadblocks to ensure efficient and effective execution of marketing and promotional deliverables to drive the best outcome for ResMed
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now
💡 Quick Summary
Seeking a career-building opportunity? The Channel Marketing Manager| Asia Latin America position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
