Job Description
The Channel Marketing Manager will be responsible for the marketing strategy and growth of vendors within Wavelink’s mobility solution portfolio and the channel partner strategy aligned to it. This portfolio currently comprises the following vendors: Acredia, Imprivata, MobiCall (New Voice), Olinqua, Scandit, Soti, Spectralink, Stryker and Tapendium.
Wavelink’s mobility portfolio has a strong foundation in the healthcare sector through its Connected Health solution service, however this role will also be responsible for expanding its reach to other sectors through a channel partner strategy.
Key Responsibilities
Working very closely with the marketing and sales teams, the channel marketing manager will be responsible for a number of key activities, including:
Communication of Wavelink’s Mobility Partner Program, as well as implementation of the marketing elements of the program.
Management of marketing budgets, including vendor COOP and marketing accrual funds.
Implementation of communication strategies (face to face, email, social media etc) to ensure effective delivery of our core messaging
Oversight for the channel elements of our marketing automation (Hubspot) engine
Encompassing all marketing-related touchpoints of the reseller buying journey for both existing resellers as well as nurturing prospective resellers.
Implementation of lead generation activities, including end-customer lead generation activities for resellers as well as new reseller recruitment programs
Management of quarterly and annual vendor aligned marketing plans
Building programs for specific vendors that will attract potential and existing resellers
Direct engagement with resellers (together with our sales team), to communicate our messages as well as to incorporate their feedback into refining our activities
Planning and implementing events involving channel (product launches, conferences, webinars, individual partner events, workshops etc)
Coordinating content development and curation of a centralised marketing library
Development, execution and management of sales promotions and partner incentive programs (both vendor and Wavelink driven), with defined objectives and ROI measures
Development of custom marketing programs for selected key resellers
Ongoing analytics and reporting of key activities
Coordinating the activities of our Graphic Designer and Marketing Coordinator
The role will involve some national travel
Wavelink’s mobility portfolio has a strong foundation in the healthcare sector through its Connected Health solution service, however this role will also be responsible for expanding its reach to other sectors through a channel partner strategy.
Key Responsibilities
Working very closely with the marketing and sales teams, the channel marketing manager will be responsible for a number of key activities, including:
Communication of Wavelink’s Mobility Partner Program, as well as implementation of the marketing elements of the program.
Management of marketing budgets, including vendor COOP and marketing accrual funds.
Implementation of communication strategies (face to face, email, social media etc) to ensure effective delivery of our core messaging
Oversight for the channel elements of our marketing automation (Hubspot) engine
Encompassing all marketing-related touchpoints of the reseller buying journey for both existing resellers as well as nurturing prospective resellers.
Implementation of lead generation activities, including end-customer lead generation activities for resellers as well as new reseller recruitment programs
Management of quarterly and annual vendor aligned marketing plans
Building programs for specific vendors that will attract potential and existing resellers
Direct engagement with resellers (together with our sales team), to communicate our messages as well as to incorporate their feedback into refining our activities
Planning and implementing events involving channel (product launches, conferences, webinars, individual partner events, workshops etc)
Coordinating content development and curation of a centralised marketing library
Development, execution and management of sales promotions and partner incentive programs (both vendor and Wavelink driven), with defined objectives and ROI measures
Development of custom marketing programs for selected key resellers
Ongoing analytics and reporting of key activities
Coordinating the activities of our Graphic Designer and Marketing Coordinator
The role will involve some national travel
💡 Quick Summary
Seeking a career-building opportunity? The Channel Marketing Manager, Mobility position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chatswood offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
