Job Description
About Cygnet Infotech:
Cygnet Infotech works with clients across multiple countries including Fortune 500 enterprise corporations, medium sized businesses, fast-paced start-ups, and Government Bodies. It has teams across multiple regions and its offerings include Tax Technology solutions across the globe, Fintech offerings, Products across E-signing, RPA, Test Automation and Digital Engineering Services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients' most pressing business needs. Discover more at: Cygnet Infotech
Discover more about Cygnet Fintech at
For more information, refer
Responsibilities:
• Content creation with SEO as a key focus. Create high quality content for our websites, social and video channels, and other communication materials like newsletters, whitepapers, case studies, etc.
• Should be able to help in organic growth and come up with new ideas to increase online exposure of our offerings.
• Conducting in-depth research on industry-related topics to develop original content.
• Has good command over the English language with a natural flair for reading and writing
• Excellent analytical skills & structured thinking capability
• Follow an editorial calendar to ensure timely delivery of materials.
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
• Editing and polishing existing content to improve readability.
• Partner with Tax Tech Business teams to create Content marketing strategy aligned with marketing objectives and tactics that are aligned to business objectives and then work with M&C team to deliver on those.
• Understanding of the Market and competition analysis for the Tax Tech product or service
• Understand the target audience and work towards creating content for each of the segmentation
• Build awareness, engagement, and demand generation by collaborating with colleagues across the wider M&C organization, leveraging marketing channels and agencies effectively
• Coordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
• Operations management ensuring compliance and enabling greater collaboration between Sales and Marketing and generating organic leads.
Professional Skills:
• Confident and excellent English communication (written and verbal) skills.
• Proven content writing or copywriting experience.
• Comfort working with marketing tools/software, sheets and documents and running basic analysis.
• Strong project management and organizational skills. Capable of balancing multiple projects and goals. Detail orientation where it matters.
• Significant amount of content written in the entire content writing career and can present their portfolio live
• SEO-friendly content
• Experience with MS word, PowerPoint, and tools like Grammarly, etc.
• Familiar with content marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends etc.)
Soft Skills:
• Socially adept
• Able to work well with the team
• Strong communication and Tax/Fintech and IT fluency
• Creative talents and the ability to solve tough problems
• In-depth knowledge of the industry and its current events
• The ability to handle pressure and meet deadlines
• Skill in prioritizing and triaging obligations
• Attention to detail
• Excellent time management and organization
Experience:
• 0 to 3 years in relevant role
Education Qualification:
• MBA Preferred
• Graduate/Post Graduate with Content/Marketing/IT Background
Cygnet Infotech works with clients across multiple countries including Fortune 500 enterprise corporations, medium sized businesses, fast-paced start-ups, and Government Bodies. It has teams across multiple regions and its offerings include Tax Technology solutions across the globe, Fintech offerings, Products across E-signing, RPA, Test Automation and Digital Engineering Services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients' most pressing business needs. Discover more at: Cygnet Infotech
Discover more about Cygnet Fintech at
For more information, refer
Responsibilities:
• Content creation with SEO as a key focus. Create high quality content for our websites, social and video channels, and other communication materials like newsletters, whitepapers, case studies, etc.
• Should be able to help in organic growth and come up with new ideas to increase online exposure of our offerings.
• Conducting in-depth research on industry-related topics to develop original content.
• Has good command over the English language with a natural flair for reading and writing
• Excellent analytical skills & structured thinking capability
• Follow an editorial calendar to ensure timely delivery of materials.
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
• Editing and polishing existing content to improve readability.
• Partner with Tax Tech Business teams to create Content marketing strategy aligned with marketing objectives and tactics that are aligned to business objectives and then work with M&C team to deliver on those.
• Understanding of the Market and competition analysis for the Tax Tech product or service
• Understand the target audience and work towards creating content for each of the segmentation
• Build awareness, engagement, and demand generation by collaborating with colleagues across the wider M&C organization, leveraging marketing channels and agencies effectively
• Coordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
• Operations management ensuring compliance and enabling greater collaboration between Sales and Marketing and generating organic leads.
Professional Skills:
• Confident and excellent English communication (written and verbal) skills.
• Proven content writing or copywriting experience.
• Comfort working with marketing tools/software, sheets and documents and running basic analysis.
• Strong project management and organizational skills. Capable of balancing multiple projects and goals. Detail orientation where it matters.
• Significant amount of content written in the entire content writing career and can present their portfolio live
• SEO-friendly content
• Experience with MS word, PowerPoint, and tools like Grammarly, etc.
• Familiar with content marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends etc.)
Soft Skills:
• Socially adept
• Able to work well with the team
• Strong communication and Tax/Fintech and IT fluency
• Creative talents and the ability to solve tough problems
• In-depth knowledge of the industry and its current events
• The ability to handle pressure and meet deadlines
• Skill in prioritizing and triaging obligations
• Attention to detail
• Excellent time management and organization
Experience:
• 0 to 3 years in relevant role
Education Qualification:
• MBA Preferred
• Graduate/Post Graduate with Content/Marketing/IT Background
💡 Quick Summary
Seeking a career-building opportunity? The Content Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
