Job Description
JAYBRO GROUP PTY LTD is a leading supplier to the infrastructure industry with over 25 years of experience. Offices and warehouses throughout Australia and New Zealand provide customers with quality products, industry-leading service, and expert advice.
At Jaybro Group, we're dedicated to delivering WOW service to our customers and strive to impress them at every step. Our team operates with a sense of urgency, keeping things simple and results driven. Above all, we value our customers, team, and community and are always looking for ways to make a positive impact.
Our commitment to employee development has resulted in a positive and inclusive work culture, leading to recognition as a Great Place to Work® for four years running and ranking #5 in Australia’ Best Workplace™ list 2026 (in the medium category). With a combination of industry-leading products and services, and a motivated and skilled team, the Jaybro Group sets the standard in the infrastructure industry.
The Content Marketing Specialist will craft our content marketing strategy including the production of promotional copy, email, website content, social media, blogs and webinars.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers, ideally in a B2B market. Working within the Branding & Communications team, as a content producer you will work closely with the design, digital and category teams to brief and execute on creative briefs. Ensuring content is on message, has a consistent tone of voice and aligns to our overarching brand strategy.
This role will become the scribe of Jaybro Group, delivering on a full breadth of copywriting tasks which ultimately position us as a trusted source of information in our key areas of expertise. The position requires the skills to develop everything from engaging customer copy for promotions and social media, through to highly technical copy for case studies and product releases.
Responsibilities
Content strategy including topic selection, talent sourcing, positioning and content surrounding it
Collaborate with category, design and digital teams to produce high quality content
Create and execute briefs within the content calendar and ensure deadlines are met
Edit, proofread and improve content
Optimise blog content considering SEO and Google Analytics
Facilitate and produce webinars for our specialised business units
Receive customer feedback and generate ideas to increase customer engagement
Requirements
Proven work experience as a Content Marketing Specialist
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Expertise in social media platforms
Project management skills and attention to detail
Excellent communication and writing skills
Videography, Photography or Podcast experience highly regarded
Knowledge of Marketo and Contentful also highly regarded
At Jaybro Group, we're dedicated to delivering WOW service to our customers and strive to impress them at every step. Our team operates with a sense of urgency, keeping things simple and results driven. Above all, we value our customers, team, and community and are always looking for ways to make a positive impact.
Our commitment to employee development has resulted in a positive and inclusive work culture, leading to recognition as a Great Place to Work® for four years running and ranking #5 in Australia’ Best Workplace™ list 2026 (in the medium category). With a combination of industry-leading products and services, and a motivated and skilled team, the Jaybro Group sets the standard in the infrastructure industry.
The Content Marketing Specialist will craft our content marketing strategy including the production of promotional copy, email, website content, social media, blogs and webinars.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers, ideally in a B2B market. Working within the Branding & Communications team, as a content producer you will work closely with the design, digital and category teams to brief and execute on creative briefs. Ensuring content is on message, has a consistent tone of voice and aligns to our overarching brand strategy.
This role will become the scribe of Jaybro Group, delivering on a full breadth of copywriting tasks which ultimately position us as a trusted source of information in our key areas of expertise. The position requires the skills to develop everything from engaging customer copy for promotions and social media, through to highly technical copy for case studies and product releases.
Responsibilities
Content strategy including topic selection, talent sourcing, positioning and content surrounding it
Collaborate with category, design and digital teams to produce high quality content
Create and execute briefs within the content calendar and ensure deadlines are met
Edit, proofread and improve content
Optimise blog content considering SEO and Google Analytics
Facilitate and produce webinars for our specialised business units
Receive customer feedback and generate ideas to increase customer engagement
Requirements
Proven work experience as a Content Marketing Specialist
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Expertise in social media platforms
Project management skills and attention to detail
Excellent communication and writing skills
Videography, Photography or Podcast experience highly regarded
Knowledge of Marketo and Contentful also highly regarded
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Arndell Park offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
