Job Description
Content Marketing Specialist
What is Equisoft? Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world's leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers meet all the challenges brought about by this era of digital transformation, thanks to our business needs-driven approach, industry knowledge, cutting-edge technologies and experts. With its business-driven approach, in-depth industry knowledge, cutting-edge technologies and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia and Australia, Equisoft helps its customers meet the challenges of this era of digital transformation.
Why Choose Equisoft? With 950+ employees, we are a stable organization that offers career advancement and fosters a stimulant environment. If that’s not enough, then check out these other perks below:
Hiring Location: Canada (Montreal and/or Quebec City)
You are welcome to work in a collaborative office space
You are working in a collaborative hybrid workspace
Internal job title: Content Specialist
Full-time Permanent Role
Benefits available day 1: Medical, Dental, Retirement Plan, Telemedicine Program, Employee Assistance Program, etc.
Flexible hours
Number of hours per week: 40
Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)
Role: The Content Marketing Specialist will execute content strategies across B2B and B2C channels, transforming complex ideas into engaging content that resonates with diverse audiences. They will work to continually improve content distribution and performance and help enhance our video/webinar creation capabilities.
This role requires writing expertise (including the ability to structure ideas and interview SMEs) and the ability to craft tailored content to support campaigns, as well as proven experience in content optimization that drives results.
Working across several Lines of Business will require strong project management skills and experience creating social media and SEO content unique to each set of business needs.
A Day at Equisoft
Contribute to fundamental B2B content creation and performance (all Lines of Business) as well as taking ownership of B2C content as the advisor content SME
Write unique compelling long-form content across various formats (including articles, eBooks, case studies, white papers, blog posts, and marketing collateral) and repurpose it into shorter, social-friendly pieces, as well as adapt for regional markets
Optimize distribution and performance of content
Work with the content lead to repurpose long form pieces and develop new ones
Develop video and webinar content (including topics, speaker recruitment and content)
Diagnose content performance issues and implement data-driven improvements
Create engaging social media posts for all new content assets
Develop email marketing content and nurture tracks to support ABM campaigns
Create new content HUBS and update existing HUBs to maintain ranking for keywords
Implement SEO improvements to existing articles and write new SEO content to improve performance
Regularly monitor content metrics and suggest ways to improve.
Demonstrates strong collaboration skills by working effectively with cross-functional teams to ensure brand consistency and efficiency
Collaborate with graphic designers to produce supporting visuals and infographics.
Provide content writing support for special campaigns to build brand awareness and increase engagement.
Requirements
Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field
Minimum 4-6 years of experience in content marketing, digital marketing, or related field (preferably in the insurance industry)
Exceptional writing skills with proven ability to create compelling concepts, interview/research, structure information in multiple formats (articles, eBooks, social media, email, web copy, etc.)
Data-driven content optimization expertise
Video/webinar creation & skills
Strong project management skills with ability to manage multiple deadlines
Familiarity with AI tools for content creation and optimization
Strong command of SEO principles
Proficiency in social media management and content adaptation for different LOBs
Basic video editing capabilities
Excellent written and verbal skills in French and English
Nice to haves
Industry knowledge in financial services, insurance, or SaaS preferred
Knowledge of Spanish
Equisoft is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, disability, age, or veteran status.
We thank you for your interest in our company and we guarantee that all submitted applications will be considered.
Only those whose applications are selected will be contacted for interview purposes. By submitting your application, you consent to Equisoft collecting, using & storing your personal data in order to apply for a job and for Equisoft to analyze your application. Due to the nature of its products and services, Equisoft will perform thorough background checks prior to confirming one’s employment.
What is Equisoft? Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world's leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers meet all the challenges brought about by this era of digital transformation, thanks to our business needs-driven approach, industry knowledge, cutting-edge technologies and experts. With its business-driven approach, in-depth industry knowledge, cutting-edge technologies and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia and Australia, Equisoft helps its customers meet the challenges of this era of digital transformation.
Why Choose Equisoft? With 950+ employees, we are a stable organization that offers career advancement and fosters a stimulant environment. If that’s not enough, then check out these other perks below:
Hiring Location: Canada (Montreal and/or Quebec City)
You are welcome to work in a collaborative office space
You are working in a collaborative hybrid workspace
Internal job title: Content Specialist
Full-time Permanent Role
Benefits available day 1: Medical, Dental, Retirement Plan, Telemedicine Program, Employee Assistance Program, etc.
Flexible hours
Number of hours per week: 40
Educational Support (LinkedIn Learning, LOMA Courses and Equisoft University)
Role: The Content Marketing Specialist will execute content strategies across B2B and B2C channels, transforming complex ideas into engaging content that resonates with diverse audiences. They will work to continually improve content distribution and performance and help enhance our video/webinar creation capabilities.
This role requires writing expertise (including the ability to structure ideas and interview SMEs) and the ability to craft tailored content to support campaigns, as well as proven experience in content optimization that drives results.
Working across several Lines of Business will require strong project management skills and experience creating social media and SEO content unique to each set of business needs.
A Day at Equisoft
Contribute to fundamental B2B content creation and performance (all Lines of Business) as well as taking ownership of B2C content as the advisor content SME
Write unique compelling long-form content across various formats (including articles, eBooks, case studies, white papers, blog posts, and marketing collateral) and repurpose it into shorter, social-friendly pieces, as well as adapt for regional markets
Optimize distribution and performance of content
Work with the content lead to repurpose long form pieces and develop new ones
Develop video and webinar content (including topics, speaker recruitment and content)
Diagnose content performance issues and implement data-driven improvements
Create engaging social media posts for all new content assets
Develop email marketing content and nurture tracks to support ABM campaigns
Create new content HUBS and update existing HUBs to maintain ranking for keywords
Implement SEO improvements to existing articles and write new SEO content to improve performance
Regularly monitor content metrics and suggest ways to improve.
Demonstrates strong collaboration skills by working effectively with cross-functional teams to ensure brand consistency and efficiency
Collaborate with graphic designers to produce supporting visuals and infographics.
Provide content writing support for special campaigns to build brand awareness and increase engagement.
Requirements
Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field
Minimum 4-6 years of experience in content marketing, digital marketing, or related field (preferably in the insurance industry)
Exceptional writing skills with proven ability to create compelling concepts, interview/research, structure information in multiple formats (articles, eBooks, social media, email, web copy, etc.)
Data-driven content optimization expertise
Video/webinar creation & skills
Strong project management skills with ability to manage multiple deadlines
Familiarity with AI tools for content creation and optimization
Strong command of SEO principles
Proficiency in social media management and content adaptation for different LOBs
Basic video editing capabilities
Excellent written and verbal skills in French and English
Nice to haves
Industry knowledge in financial services, insurance, or SaaS preferred
Knowledge of Spanish
Equisoft is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, disability, age, or veteran status.
We thank you for your interest in our company and we guarantee that all submitted applications will be considered.
Only those whose applications are selected will be contacted for interview purposes. By submitting your application, you consent to Equisoft collecting, using & storing your personal data in order to apply for a job and for Equisoft to analyze your application. Due to the nature of its products and services, Equisoft will perform thorough background checks prior to confirming one’s employment.
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Montréal offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
