Content Strategist

Content Strategist Roles and Responsibilities

 Creating specifications and content appropriate for the brand's customer personas

 Strategizing content pillars and sub pillars

 Planning the editorial calendar and content proposition

 Collaborating with content management teams, creative teams, and writers to implement the strategy

 Overseeing writing style and tone for all content

 Developing content governance guidelines for tone, style, and voice of all content, and ensuring they

are followed

 Developing editorial strategy, so content is consistent across all delivery platforms

 Conducting periodic content audits

 Tracking and calculating content ROI

 Ensuring that content strategy meets business objectives

 Strategizing and improving content delivery and promotion

 Analyzing content marketing strategy to evaluate whether it's working or not.