Copywriting-Associate

💰 ₹28,800 - ₹46,080 (Est.) 📍 Mumbai 🕐 3 days ago

Job Description

Leading Private Equity Firm


Head – Private Banking
Leading Private Equity Firm • Gurugram, Haryana • via Workassist.in
6 hours ago
₹40L a year
Full–time
Apply directly on Workassist.in
Job description
Key Responsibilities

Business Leadership & P&L Ownership
• Lead and drive the overall growth and profitability of the Private Banking business in North India
• Own revenue targets and execute strategic growth initiatives
• Develop and implement regional business plans

Team Building & Leadership
• Hire, lead, and scale a team of Private Bankers / Wealth Advisors
• Foster a high-performance, entre...
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Alyve Health


Copywriting-Associate
Alyve Health • Mumbai, Maharashtra • via LinkedIn
2 hours ago
Full–time
Apply on LinkedIn
Job description
About the Role

Alyve Health is looking for a sharp, versatile Copywriting Associate to power our communications across B2B, B2C, and B2B2C touchpoints. You will own the words that connect Alyve with our 500+ corporate clients, their employees, and the broader health-conscious consumer, crafting everything from punchy WhatsApp creatives to in-depth white papers, and from performance ad copy to thought-leadership content on LinkedIn.

If you love switching between the clinical precision of a wellness white paper and the scroll-stopping brevity of a social caption, and you can back creative instincts with data, this role is for you.

Key Responsibilities

Client Communications (B2B)
• Draft and refine copy for all client-facing communication including emails, WhatsApp creatives, newsletters, video scripts, and posters for Alyve Health's 500+ corporate clients.
• Collaborate closely with Growth Managers, Account Managers, and HR teams to gather campaign briefs and ensure content is contextually accurate and on-brand.
• Tailor tone and messaging for different industries, employee demographics, and communication channels.
• Write copy for event collaterals, including brochures, decks, standees, banners, and handouts, for corporate events, on-site health camps, and other activations.

Long-Form & Thought Leadership Content
• Research, draft, and publish blogs, articles, white papers, lite papers, and case studies that establish Alyve Health as a credible voice in corporate wellness.
• Ensure all published content adheres to fact-checking standards and is aligned with regulatory and compliance requirements relevant to the health sector.

Performance Marketing & Paid Campaigns (B2C)
• Write copy across ad formats with emphasis on the craft of stopping a scroll.
• Use Ads Manager as a feedback tool, glance at CTR, CPC, impressions and feed that back into copy.
• Produce copy volume and variety: multiple angles per brief, testing tones and value props, then writing more of what's working.

B2B2C Campaign Strategy & Content Planning
• Develop end-to-end content strategies and editorial calendars for B2B2C campaigns aimed at corporate employees through client channels.
• Work with design and growth teams to ensure creative alignment between copy strategy and visual execution across all formats.

Social Media & Brand Voice (LinkedIn-First)
• Conceptualize and execute Alyve Health's LinkedIn content strategy, including thought-leadership posts, carousel copy, company updates, and engagement-driven content.
• Maintain a consistent brand voice across all social touchpoints, while adapting tone for different content formats and audiences.
• Monitor content performance on LinkedIn and iterate based on engagement data.

What We're Looking For

Must-Haves
• 1–3 years of experience in content writing, copywriting, or a related communications role (agency or in-house).
• Proven ability to write across formats, including short-form ad copy, long-form editorial, email, social, scripts with a strong portfolio.
• Strong grasp of brand voice, tone adaptation, and audience-first writing.
• Ability to manage multiple briefs, deadlines, and stakeholders simultaneously without dropping the ball.

Good to Have
• Experience in the health, wellness, or insurance space.
• A degree in Media, Communications, Journalism, English, or a related field with a genuine interest in health and wellness or a background in healthcare, public health, or life sciences with a clear flair for writing and storytelling.
• Basic understanding of performance metrics (CTR, CPL, open rates) and how to use them to improve copy.
• Experience writing for LinkedIn, either for a brand page or personal thought-leadership content.

Why Alyve Health

At Alyve Health, we believe healthier employees build better companies. You will be working at the intersection of healthcare and technology, crafting content that genuinely impacts people's wellbeing. You will get real ownership of your work, direct access to leadership, and the room to build a content function you are proud of.

💡 Quick Summary

Seeking a career-building opportunity? The Copywriting-Associate position is now open for candidates interested in the Accountant Jobs sector. This role in Mumbai offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Accountant Jobs is a plus.

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Job Details

Company Name: Alyve Health

Frequently Asked Questions

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The expected salary for Copywriting-Associate in Mumbai is ₹28,800 - ₹46,080 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Copywriting-Associate is an on-site position based in Mumbai. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Copywriting-Associate. Previous experience in Accountant Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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