Job Description
Key Responsibilities1. Pipeline Generation & StrategyDesign and execute end-to-end digital demand generation programs to create high-value enterprise opportunities.Drive the generation of Marketing Qualified Leads (MQLs) with a high conversion rate into the sales pipeline.Architect multi-channel campaigns across LinkedIn, Google Ads, industry newsletters, and targeted email outreach.2. Account-Based Marketing (ABM)Collaborate with the Sales team to identify and tier target enterprise accounts.Execute "One-to-Few" and "One-to-One" ABM campaigns via digital platforms, webinars, and exclusive industry events.Penetrate and drive engagement within key buying groups (C-Suite and VP levels) inside strategic accounts.3. Vendor & Agency OrchestrationDirect and manage external vendors responsible for Website, SEO, and Marketing Automation.Ensure agencies deliver measurable outcomes, including traffic quality, conversion rate optimization (CRO), and overall ROI.4. Sales & Partner Ecosystem CollaborationWork in lockstep with Enterprise Sales and BDM teams to ensure lead follow-up and pipeline velocity.Run co-marketing campaigns around strategic partner ecosystems, including Atlassian, AWS, Salesforce, GitHub, and ServiceNow.5. Analytics & ROI ReportingTrack, optimize, and report on key metrics: Lead-to-Opportunity conversion, Cost Per Lead (CPL), and Pipeline Contribution.Provide monthly "Marketing-to-Revenue" performance reports to the leadership team.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Demand Generation Manager position is now open for candidates interested in the Accountant Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Accountant Jobs is a plus.