Job Description
Job Description
The position is responsible for executing and assisting in developing an effective Digital marketing and E commerce strategy for hotel in order to drive online traffic, online brand presence, third party distribution partners and maximize web performance for each business unit.
RESPONSIBILITIES AND MEANS
• The candidate will have experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing.
• She/He is reporting directly to the Marketing & Communications Manager of the hotel. The main duty and responsibilities of the role are listed as below.
WEB SALES STRATEGY & IMPROVEMENT OF ONLINE PRESENCE
• Define key markets and opportunities
• Plan digital Marketing roadmap consultation with key stakeholders
• Develop Digital marketing strategies to meet business needs (including rooms, F&B, MICE, Wedding, Spa, etc.).
• Strategy development for all digital marketing channels (including microsite, , Social media, email marketing, paid media, bloggers and influencers)
• Prepare monthly reports, identify market trends, analyze business performance, and develop appropriate action plans aligned with goals
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan, execute, and measure experiments and A/B tests
• Completion & review of Digital Marketing audits, including associated action plans.
• Animate and integrate Loyalty programs (LCAH, Meeting Planner & Accor Plus) throughout Digital marketing activity, where relevant.
• Active Promotion of Offers / Benefits (as needed)
• Maintain hotel positioning in OTAs to ensure rates and promotions are selling correctly at targeted point of sale including managing OTA partner account relationship in coordination with other stake holders
• Actively participate in marketing campaign and merchandising programs
• Maintain ongoing communication with OTA market managers
• Obtain and review monthly performance reports to identify opportunity and maximize production of online channels
• Collaborate with hotel teams, agencies and other 3rd party vendor partners to execute the plan of action for campaigns and promotions
COMPETITORS' AND TECHNOLOGY WATCH
• Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Designing new and creative growth strategies
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments. Evaluate emerging technologies. Provide perspective and training for adoption where appropriate
JOB KNOWLEDGE, SKILLS & ABILITIES
• Knowledge of marketing tactics and strategies required
• Ability to plan, strategize and execute marketing campaigns
• Ability to diagnose reports and analyze data
• Possess good time management and ability to multi-task
• Has good communication and interpersonal skills
• Able to work independently and proactively
• Familiar with content management systems is an added advantage
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
Qualifications
• Education: Bachelor's Degree in Marketing / Commerce (preferred)
• Experience for position: 3 yrs. experience in online marketing or Ecommerce with revenue goals
Additional Information
You will be part of highly energized and high performing team and will on-board mutually enriching Magnifique Journey at our organization
The position is responsible for executing and assisting in developing an effective Digital marketing and E commerce strategy for hotel in order to drive online traffic, online brand presence, third party distribution partners and maximize web performance for each business unit.
RESPONSIBILITIES AND MEANS
• The candidate will have experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing.
• She/He is reporting directly to the Marketing & Communications Manager of the hotel. The main duty and responsibilities of the role are listed as below.
WEB SALES STRATEGY & IMPROVEMENT OF ONLINE PRESENCE
• Define key markets and opportunities
• Plan digital Marketing roadmap consultation with key stakeholders
• Develop Digital marketing strategies to meet business needs (including rooms, F&B, MICE, Wedding, Spa, etc.).
• Strategy development for all digital marketing channels (including microsite, , Social media, email marketing, paid media, bloggers and influencers)
• Prepare monthly reports, identify market trends, analyze business performance, and develop appropriate action plans aligned with goals
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan, execute, and measure experiments and A/B tests
• Completion & review of Digital Marketing audits, including associated action plans.
• Animate and integrate Loyalty programs (LCAH, Meeting Planner & Accor Plus) throughout Digital marketing activity, where relevant.
• Active Promotion of Offers / Benefits (as needed)
• Maintain hotel positioning in OTAs to ensure rates and promotions are selling correctly at targeted point of sale including managing OTA partner account relationship in coordination with other stake holders
• Actively participate in marketing campaign and merchandising programs
• Maintain ongoing communication with OTA market managers
• Obtain and review monthly performance reports to identify opportunity and maximize production of online channels
• Collaborate with hotel teams, agencies and other 3rd party vendor partners to execute the plan of action for campaigns and promotions
COMPETITORS' AND TECHNOLOGY WATCH
• Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Designing new and creative growth strategies
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments. Evaluate emerging technologies. Provide perspective and training for adoption where appropriate
JOB KNOWLEDGE, SKILLS & ABILITIES
• Knowledge of marketing tactics and strategies required
• Ability to plan, strategize and execute marketing campaigns
• Ability to diagnose reports and analyze data
• Possess good time management and ability to multi-task
• Has good communication and interpersonal skills
• Able to work independently and proactively
• Familiar with content management systems is an added advantage
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
Qualifications
• Education: Bachelor's Degree in Marketing / Commerce (preferred)
• Experience for position: 3 yrs. experience in online marketing or Ecommerce with revenue goals
Additional Information
You will be part of highly energized and high performing team and will on-board mutually enriching Magnifique Journey at our organization
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Admin Executive sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Admin Executive is a plus.