Job Description
Full–time
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Job description
Job brief We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. At Cowberry, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply. Responsibilities · Assist in the formulation of strategies to build a lasting digital connection with consumers · Collaborate with other teams (like sales, and customer service) to ensure cohesive and effective marketing campaigns. · Responsible for driving sales and revenue by effectively engaging with potential customers through digital channels · Leverage online platforms and tools, such as social media and optimized websites, to generate leads and convert them into customers · Plan and monitor the ongoing company presence on social media (LinkedIn, Instagram, Facebook etc.) · Manage the creation of relevant and engaging digital content for publishing onto various digital platforms · Launch optimized online adverts through Google Ad-words, Instagram, Facebook etc. to increase company and brand awareness · Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic · Prepare online newsletters and promotional emails and organize their distribution through various channels · Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation. · Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web-trends etc.) · Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement Requirements and skills · A bachelor’s degree in marketing, communication, or related fields · 2-3 years of experience in digital marketing or content marketing · Experience with web analytics tools like Google Analytics and Search Console · Experience with CRM and marketing automation platforms such as Salesforce, Mail-chimp, or HubSpot for customer segmentation, targeting, and personalized marketing campaigns · Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media Excellent communication, presentation and interpersonal skills Note: Working days: Mon to Sat (6days) Non IT company
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Surat offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
