Digital Marketing Manager

Role Summary

Location -KOLKATA

As Head Of Digital Marketing, you will work with the senior management to define and deliver on the digital marketing strategic direction with responsibility for building and managing a team of experienced digital professionals. The Head of Digital marketing will be responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget and delivering on the client targets. The successful candidate will be fully accountable for multiple digital marketing channels to include: PPC, Affiliates, Media Buying, Analytics, Programmatic, SEO and Paid Social Media and content.

The ideal candidate will be a driven individual with an entrepreneurial spirit with a wealth of digital experience gained. The Head of Digital Marketing will have an in-depth understanding of all digital marketing disciplines and be able to demonstrate success of growth in a similar B2C business in senior roles.

The Head of Digital Marketing will report in to the Senior Client Services Director

Roles and Responsibilities

· Oversee and support team

· Strategies future growth of channel with a focus on spend Vs. ROI KPIs

· Developing Digital marketing plan and managing the overall digital marketing budget for the assigned brands

· Management reporting to the Executive and respective stakeholders on individual brands performance

· Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO

· Use a range of analytical tools to identify areas of success/that need improvement

· Ensuring maintenance and growth plans for channels

· Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing

· Leveraging other group services where relevant and required and developing relationships with other shared services

· Work closely with the marketing & sales team to ensure cohesive approach and maximization of ROI

· Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable)

· Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns

· Developing highly effective & creative demand generation initiatives.

· Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

· Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc.

· Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits.

· Good knowledge about website design and UI / UX

· Meeting targets relating to leads and expenditure for all brands under your remit.

· Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development.

· Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

· Liaison and partner with finance team on finance queries, reconciliation and ensuring all suppliers get paid on time

Desired Candidate Profile

· Crucial knowledge of the Digital Marketing Industry

· Possess exceptional budget management skills

· Expert in MS Office, especially Word, PowerPoint, and Excel

· Fluent and influential verbal and written communication skills

· The ability to work as an independent decision-maker, along with the ability to work collaboratively and lead a team

· Solutions focused

· Commercially and financially astute

· Proven problem-solving capability

· Ability to influence at a senior level within an organization

· Proven track record of managing a budget and meeting targets

· At least 7 experience in Digital Marketing.

· Substantial experience in managing Digital campaigns as part of a web/marketing team

· Experienced in managing a team of 10+ with a focus on team wellbeing and professional development

· Experience of working in a fast-moving business and being a go-getter.

· Experience of managing change and implementing new initiatives

· 3-year experience of working in a management or client delivery role

· Knowledge and interest about technology, marketing and communications.

· Extensive online marketing experience

· Excellent sales and negotiation track record

· Team Player, flexible and open to changing priorities