Job Description
As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About The Role
Based in Sydney or Singapore as our Director of APJ Campaigns Marketing, we’re seeking someone who drives a fast-paced and high accountability environment and demonstrates the entrepreneurial focus needed to take ownership of demand generation across the APJ region. Through your leadership you will enroll the cross functional marketing team around your priorities and deliver efficiency, scale and business results. Reporting to the Vice President Marketing, APJ, you will own the development of the APJ marketing strategy and execution plan from brand awareness down to pipeline delivery, bookings attainment and customer lifecycle activation.
This role is a critical driver to scale integrated demand generation campaigns across the APJ, utilising a variety of tactics across the entire marketing mix including events, digital, email, content, social, sales plays, incentives, brand and more. You will engage APJ Sales leadership across Enterprise, Corporate and Specialist sales segments to align the marketing strategy on APJ business objectives. You will synthesize local requirements and global programs to deliver a marketing plan that aligns with global initiatives and delivers relevance across APJ markets. As a key leader in APJ you will collaborate with the extended marketing organisation to deliver programs that achieve scale, efficiency and business impact.
The successful candidate will be a strategic thinker and hands on leader with demonstrable experience in driving innovation and change in order to increase marketing performance. Core to the role will be the planning, communication, execution and tracking of all integrated campaigns to realise pipeline and marketing ROI. Excellent communication, collaboration, project management, analytical and stakeholder management skills at all levels are key.
What You'll Do
Operate as the APJ campaigns owner, driving growth through creativity, operational rigor and entrepreneurship
Own Stage 1 Sales Accepted pipeline attainment for APJ and collaborate across Sales, SDR, Channels and Alliances to deliver a cohesive pipeline program across the region. Together with cross functions you will own the delivery of pipeline targets for your region.
Plan, develop and execute regional integrated campaigns and marquee events, aligned with global initiatives, to drive new platform ACV, expansion ACV and pipeline acceleration.
Partner with Sales to solicit feedback and optimise pipeline and bookings conversion from all marketing campaigns and sales plays
Enable field marketing on global and theatre level programs, engaging cross functional subject matter experts to support your execution in the market.
Coordinate with APJ field and Product Marketing to refine and develop relevant content and integrate calls to action
Lead a team of marketing campaign managers and roll up your sleeves to jointly execute campaigns including development of messaging, offers, targeting, creative assets, communication tactics, follow up and measurement.
Lead the execution of differentiated marketing plans unique to Enterprise Corporate, SMB and specialist sales segments.
Collaborate with APJ leadership to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.
Develop and implement the APJ customer marketing program
Develop and implement the APJ executive marketing program
Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content.
Work with the Growth Marketing and Operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services.
Habitually drive a high performance culture in your team keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights in order to deliver against our goals and demonstrate contribution to business growth from marketing programs.
What You’ll Need
Substantial experience in owning, driving, and tracking the impact of marketing initiatives at scale whilst changing processes and securing alignment cross functionally.
A customer-centric mindset that embraces creativity, innovation, and accountability, leveraging customer stories for influence and credibility.
Excellent collaboration skills and ability to work cross-functionally with the sales organisation, regional marketing, marketing operations, corporate marketing, product and services groups.
Understanding of marketing across all different cultural dynamics across the region.
Courage to take initiative, address problems, and make continuous process improvements.
Region wide experience developing, launching and managing segment-focused demand generation for new customer acquisition, cross sell and pipeline acceleration initiatives.
Marketing experience in a SaaS B2B organisation, with experience in the fast-paced cybersecurity industry an important bonus.
A deep understanding of sales pipeline, lead processing, and deal acceleration.
Strong project management, analytical and operational capabilities.
Familiarity with SFDC and common Martech tools.
Excellent verbal and written communication skills.
Bachelor's Degree or above in Business, Marketing or related disciplines.
Bonus Points
Experience in cybersecurity.
A curiosity for data and enjoys measuring results and uncovering trends.
You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.
Benefits Of Working At CrowdStrike
Remote-friendly and flexible work culture
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, *** (including pregnancy or pregnancy-related medical conditions), ****** orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
About The Role
Based in Sydney or Singapore as our Director of APJ Campaigns Marketing, we’re seeking someone who drives a fast-paced and high accountability environment and demonstrates the entrepreneurial focus needed to take ownership of demand generation across the APJ region. Through your leadership you will enroll the cross functional marketing team around your priorities and deliver efficiency, scale and business results. Reporting to the Vice President Marketing, APJ, you will own the development of the APJ marketing strategy and execution plan from brand awareness down to pipeline delivery, bookings attainment and customer lifecycle activation.
This role is a critical driver to scale integrated demand generation campaigns across the APJ, utilising a variety of tactics across the entire marketing mix including events, digital, email, content, social, sales plays, incentives, brand and more. You will engage APJ Sales leadership across Enterprise, Corporate and Specialist sales segments to align the marketing strategy on APJ business objectives. You will synthesize local requirements and global programs to deliver a marketing plan that aligns with global initiatives and delivers relevance across APJ markets. As a key leader in APJ you will collaborate with the extended marketing organisation to deliver programs that achieve scale, efficiency and business impact.
The successful candidate will be a strategic thinker and hands on leader with demonstrable experience in driving innovation and change in order to increase marketing performance. Core to the role will be the planning, communication, execution and tracking of all integrated campaigns to realise pipeline and marketing ROI. Excellent communication, collaboration, project management, analytical and stakeholder management skills at all levels are key.
What You'll Do
Operate as the APJ campaigns owner, driving growth through creativity, operational rigor and entrepreneurship
Own Stage 1 Sales Accepted pipeline attainment for APJ and collaborate across Sales, SDR, Channels and Alliances to deliver a cohesive pipeline program across the region. Together with cross functions you will own the delivery of pipeline targets for your region.
Plan, develop and execute regional integrated campaigns and marquee events, aligned with global initiatives, to drive new platform ACV, expansion ACV and pipeline acceleration.
Partner with Sales to solicit feedback and optimise pipeline and bookings conversion from all marketing campaigns and sales plays
Enable field marketing on global and theatre level programs, engaging cross functional subject matter experts to support your execution in the market.
Coordinate with APJ field and Product Marketing to refine and develop relevant content and integrate calls to action
Lead a team of marketing campaign managers and roll up your sleeves to jointly execute campaigns including development of messaging, offers, targeting, creative assets, communication tactics, follow up and measurement.
Lead the execution of differentiated marketing plans unique to Enterprise Corporate, SMB and specialist sales segments.
Collaborate with APJ leadership to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.
Develop and implement the APJ customer marketing program
Develop and implement the APJ executive marketing program
Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content.
Work with the Growth Marketing and Operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services.
Habitually drive a high performance culture in your team keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights in order to deliver against our goals and demonstrate contribution to business growth from marketing programs.
What You’ll Need
Substantial experience in owning, driving, and tracking the impact of marketing initiatives at scale whilst changing processes and securing alignment cross functionally.
A customer-centric mindset that embraces creativity, innovation, and accountability, leveraging customer stories for influence and credibility.
Excellent collaboration skills and ability to work cross-functionally with the sales organisation, regional marketing, marketing operations, corporate marketing, product and services groups.
Understanding of marketing across all different cultural dynamics across the region.
Courage to take initiative, address problems, and make continuous process improvements.
Region wide experience developing, launching and managing segment-focused demand generation for new customer acquisition, cross sell and pipeline acceleration initiatives.
Marketing experience in a SaaS B2B organisation, with experience in the fast-paced cybersecurity industry an important bonus.
A deep understanding of sales pipeline, lead processing, and deal acceleration.
Strong project management, analytical and operational capabilities.
Familiarity with SFDC and common Martech tools.
Excellent verbal and written communication skills.
Bachelor's Degree or above in Business, Marketing or related disciplines.
Bonus Points
Experience in cybersecurity.
A curiosity for data and enjoys measuring results and uncovering trends.
You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.
Benefits Of Working At CrowdStrike
Remote-friendly and flexible work culture
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, *** (including pregnancy or pregnancy-related medical conditions), ****** orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
💡 Quick Summary
Seeking a career-building opportunity? The Director APJ Campaigns (Remote) position is now open for candidates interested in the Legal Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Legal Jobs is a plus.
