Job Description
About the position
KOSIGN is looking for a Director of Marketing & Growth to lead our global market presence. This is a high-impact role designed for a strategic quarterback - someone who can build a world-class brand narrative while ensuring that every campaign, social post, and industry activation drives measurable business growth. You will act as a hands-on, creative-meets-analytical leader connecting KOSIGN's omni-channel marketing funnel with business development, product, and operations.
You will oversee the intersection of brand storytelling, product GTM, and revenue-focused marketing. You aren't just managing the brand; you are ensuring that KOSIGN’s premium identity is seamlessly connected to our business development engine, helping turn industry opportunities into onboarded clients.
This is a fast-paced role at the intersection of music, technology, and startups. The role will interface with the music industry, artists, and marketing partners. You’ll be part of a lean, high-impact team building something new within one of the most innovative music companies in the world. It’s a rare opportunity to directly help build the future of music publishing by ensuring artists, writers, producers, and the industry are informed and excited about what KOSIGN has to offer.
Responsibilities
• Quarterback the Funnel: Serve as the primary project manager connecting Paid Media, PR, Biz Dev, and Social to ensure a unified, conversion-oriented message across all touchpoints.
• GTM Strategy & Execution: Own the Go-To-Market roadmap for new products and features. You won't just announce features; you will launch them with a focus on conversion, adoption, and revenue impact.
• Drive Revenue Growth: Develop and execute a GTM strategy focused on high-intent lead generation and client acquisition, directly supporting the Biz Dev team’s targets.
• Sales Enablement & Collateral: Create and optimize high-conversion assets (pitch decks, case studies, landing pages) that empower the sales/biz dev team to move prospects through the pipeline faster.
• Performance-Led Content: Direct a content and social strategy that prioritizes product- and value-led storytelling, focusing on ROI and user acquisition over vanity metrics.
• Strategic Sponsorships & Activations: Identify and manage industry sponsorships, ensuring every activation has a clear lead-capture mechanism and follow-up sequence.
• Market Feedback Loop: Act as the bridge between the market (client sentiment) and the Product team to ensure our roadmap is aligned with what drives revenue.
Requirements
• Direct experience leading marketing campaigns in the music technology industry, including paid, social, content, sponsored, PR, sales enablement, asset creation, and all other relevant marketing tactics and strategies.
• A comprehensive understanding of the music industry marketing ecosystem including techniques, channels, customer cohorts, metrics, strategies, stakeholders, and tone.
• Expertise with marketing technology including CRM platforms, analytics suites, content creation tools, media buying services, and reporting/analysis dashboards.
• Proven success contributing to growth of a music technology startup from early stages to a maturing business.
• Managerial experience overseeing social, content, paid, and other marketing staff (internal direct reports and external consultants)
Nice-to-haves
• Experience with using AI for workflow optimization and automation
• Partnership experience and a relevant contact list to expand our partnership footprint
• Experience at a publisher, distributor, admin platform, management company, or record label
KOSIGN is looking for a Director of Marketing & Growth to lead our global market presence. This is a high-impact role designed for a strategic quarterback - someone who can build a world-class brand narrative while ensuring that every campaign, social post, and industry activation drives measurable business growth. You will act as a hands-on, creative-meets-analytical leader connecting KOSIGN's omni-channel marketing funnel with business development, product, and operations.
You will oversee the intersection of brand storytelling, product GTM, and revenue-focused marketing. You aren't just managing the brand; you are ensuring that KOSIGN’s premium identity is seamlessly connected to our business development engine, helping turn industry opportunities into onboarded clients.
This is a fast-paced role at the intersection of music, technology, and startups. The role will interface with the music industry, artists, and marketing partners. You’ll be part of a lean, high-impact team building something new within one of the most innovative music companies in the world. It’s a rare opportunity to directly help build the future of music publishing by ensuring artists, writers, producers, and the industry are informed and excited about what KOSIGN has to offer.
Responsibilities
• Quarterback the Funnel: Serve as the primary project manager connecting Paid Media, PR, Biz Dev, and Social to ensure a unified, conversion-oriented message across all touchpoints.
• GTM Strategy & Execution: Own the Go-To-Market roadmap for new products and features. You won't just announce features; you will launch them with a focus on conversion, adoption, and revenue impact.
• Drive Revenue Growth: Develop and execute a GTM strategy focused on high-intent lead generation and client acquisition, directly supporting the Biz Dev team’s targets.
• Sales Enablement & Collateral: Create and optimize high-conversion assets (pitch decks, case studies, landing pages) that empower the sales/biz dev team to move prospects through the pipeline faster.
• Performance-Led Content: Direct a content and social strategy that prioritizes product- and value-led storytelling, focusing on ROI and user acquisition over vanity metrics.
• Strategic Sponsorships & Activations: Identify and manage industry sponsorships, ensuring every activation has a clear lead-capture mechanism and follow-up sequence.
• Market Feedback Loop: Act as the bridge between the market (client sentiment) and the Product team to ensure our roadmap is aligned with what drives revenue.
Requirements
• Direct experience leading marketing campaigns in the music technology industry, including paid, social, content, sponsored, PR, sales enablement, asset creation, and all other relevant marketing tactics and strategies.
• A comprehensive understanding of the music industry marketing ecosystem including techniques, channels, customer cohorts, metrics, strategies, stakeholders, and tone.
• Expertise with marketing technology including CRM platforms, analytics suites, content creation tools, media buying services, and reporting/analysis dashboards.
• Proven success contributing to growth of a music technology startup from early stages to a maturing business.
• Managerial experience overseeing social, content, paid, and other marketing staff (internal direct reports and external consultants)
Nice-to-haves
• Experience with using AI for workflow optimization and automation
• Partnership experience and a relevant contact list to expand our partnership footprint
• Experience at a publisher, distributor, admin platform, management company, or record label
💡 Quick Summary
Seeking a career-building opportunity? The Director, Marketing & Growth position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Los Alamos offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
