Director of Acquisition & Growth Marketing, RBC Direct Investing

Job Summary

Job Description

What is the opportunity?

The RBC Direct Investing Marketing team is seeking an innovative, bold thinking, results driven Director of Acquisition & Growth Marketing, to lead the development and execution of its Direct Investing customer acquisition strategy, driving scalable growth and retention. The ideal candidate is passionate about driving maximum profitable acquisition and is an investing enthusiast.

The Director is a dynamic marketing leader, who is data obsessed and constantly looks for new growth opportunities, leaving no rock unturned. This innovative, bold thinker lives at the intersection of creativity and performance, and is not afraid to challenge the status quote.

What will you do?

Lead, develop and drive a growth marketing strategy to deliver profitable acquisition, platform adoption/engagement, growth and retention, leveraging data and insights, and spanning across paid media, organic and owned channels
Oversee the creation of high impact growth marketing campaigns, and optimization of paid media investments through testing and data driven insights
Lead the creation of disciplined KPI and ROI establishment, measurement and analyses to enable strategic conversations, fuel insights and validate marketing plans
Identify gaps in complex processes and opportunities for growth within the overall strategy and share creative solutions and suggestions for growth marketing improvements / testing
Act as a subject matter expert who demonstrates a deep understanding of the self-directed investing space and related product offerings, their context within RBC’s business ecosystem and has the ability to translate the value proposition into client-centric messaging
Be a subject matter expert on macro, category and consumer trends, which you will leverage to inform the growth marketing strategy and approach, sparking the development of innovative acquisition / engagement opportunities and testing
Navigate complexity through working collaboratively with key stakeholders across management levels including internal and external partners from ideation, strategy development and execution to deliver superior outcomes
Lead and inspire a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity
What do you need to succeed?

Must-have

10+ years of integrated growth marketing experience with a strong background in financial services or start up, and with a personal passion for investing.
Proven success and expertise in driving profitable data driven acquisition, exceeding business targets. An expert across all marketing disciplines, with depth of experience in digital, mobile, social, and CRM.
Proven ability to work in a collaborative, supportive way across multiple cross-functional teams and a matrix organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment
Proven ability to influence, work across and inspire greatness in a highly complex organization, including at all levels of management. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”)
Strong leadership, exceptional storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaboration
Nice-to-have

MBA and/or investment related credentials
Active self-directed investor
Opportunities to do challenging work
What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and high-performing team
Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:

TORONTO
Country:

Canada
Work hours/week:

37.5
Employment Type:

Full time
Platform:

HUMAN RESOURCES & BMCC
Job Type:

Regular
Pay Type:

Salaried
Posted Date:

2026-04-17
Application Deadline:

2026-05-01
Note: Applications will be accepted until 11:5+ PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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