Head of Brand Marketing
Place of work
East Tamaki
Job details
Job description, work day and responsibilities
Full job description
Head of Brand Marketing
Location: Auckland, New Zealand
Lead brand marketing initiatives for a global organisation with a diverse portfolio of established and emerging brands.
Partner with the Senior Leadership Team to shape and execute a high impact omnichannel marketing strategy across New Zealand.
Drive brand growth and market presence through innovative, customer-focused campaigns and strategic insights.
About us:
As a distributor, we take responsibility for a brand in a given market. This means managing vehicles and parts on behalf of an OEM from the factory gate or port, and then taking care of every part of the value chain, from logistics to sales to end users. We also provide Value Added Services for customers throughout the lifecycle of a vehicle.
About the role:
This role leads Subaru New Zealand’s multiband marketing strategy, overseeing brand development, product launches, advertising, sponsorships, and customer engagement. It drives omni-channel communications aligned with brand values, ensures measurable outcomes, and contributes to business growth. A key member of the senior leadership team, it shapes long-term strategic direction.
Responsibilities:
Evolve and implement the Subaru branded house and brand worlds. Lead integrated brand and model communication campaigns to drive brand equity, reputation, and commercial outcomes. Manage sponsorships, events, and brand partnerships to expand reach and relevance.
Collaborate with Customer Experience and Digital teams to deliver cohesive omni-channel strategies across digital and physical touchpoints. Drive performance in CRO, SEO, CRM, social, and in-store media to enhance the customer experience.
Work closely with Research and Insights teams to inform strategy, evaluate campaign effectiveness, and present Post Implementation Reviews. Use data to identify trends, optimise future activity, and deliver continuous improvement.
Lead product launches, model positioning, and promotional activities in partnership with Sales and Dealer networks. Support the development of POS materials and omni-channel assets to align with business objectives.
Manage and mentor the brand communications team, supporting performance through the One Inchcape Framework. Lead agency collaboration across media and creative, ensuring alignment with marketing strategy and execution excellence.
Oversee marketing budgets, ensuring efficient investment across media, production, and sponsorships. Track brand metrics including equity, consideration, and engagement, with a focus on innovation, measurable impact, and long-term growth.
About you:
Extensive senior-level experience in consumer marketing, with a track record of delivering integrated campaigns, managing large brand portfolios, and executing complex projects across multiple channels.
Strong business insight with the ability to plan, manage, and optimise marketing initiatives, sponsorships, and agency partnerships to meet business objectives and maximise ROI.
Demonstrated leadership capability, with excellent verbal and written communication skills to influence and engage stakeholders at all levels, internally and externally.
Bachelor’s degree in Marketing or related field required; experience in automotive, FMCG, consumer electronics, or luxury brands is highly desirable.
Benefits:
Enjoy more time doing that you love with additional days off including an extra 3 days of paid Family Leave every 3 years, plus 1 day each year of paid Volunteer Leave.
Access to our employee benefits program including company car rental program, discounts on vehicle purchases and services, free annual flu vaccination, corporate health care plan with Bupa, financial services support, company-paid salary continuance, Death and TPD insurance, and a comprehensive employee wellbeing program.
If you would like to know more about this opportunity or any others at, please reach out to me call Hayden on 0437 131 715.
Inchcape is an Equal Opportunity Employer and equality; diversity and inclusion are at the centre of everything we do. We recognize that our customers, colleagues, contractors, and other partners are central to our success and that we work in a diverse society. We acknowledge not only our legal, but also our moral responsibility to ensure all groups have equality of opportunity.
By joining Inchcape you will become part of Inchcape Australasia. To find out more: www.inchcape.com.au
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Offer ID: #1163551,
Published: 3 days ago,
Company registered: 3 months ago
