Job Description
Location:
Los Angeles, CA
Job Type:
Full-time (starts in 3 months)
Compensation:
$110,000 base salary + 3% of overall subscription revenue
About the Role:
Illumni Castle is hiring a Head of Growth Marketing to lead customer acquisition, conversion strategy, retention optimization, and revenue growth across subscription-based digital brands and creator-led social media ecosystems.
This role is for a high-performance operator who understands internet culture, growth systems, creator monetization, social platform algorithms, and how to turn attention into scalable recurring revenue. You will work directly with leadership to design and execute growth strategy across audience development, funnel optimization, retention, paid and organic acquisition, and performance analytics.
Key Responsibilities:
Own growth strategy across creator-led digital subscription brands
Scale customer acquisition across Instagram, X, TikTok, Reddit, and emerging channels
Improve subscriber conversion, retention, upsells, and overall revenue performance
Develop and test growth funnels, landing flows, offer structures, and content positioning
Analyze social media algorithm shifts and adapt strategy quickly
Build reporting systems for CAC, LTV, churn, retention, and campaign performance
Collaborate with creative, operations, and sales teams to align growth execution
Identify new revenue opportunities, audience segments, and expansion channels
Lead experimentation across organic growth, paid traffic, affiliate partnerships, and lifecycle marketing
Recruit and manage additional marketing talent or vendors as needed
Qualifications:
5+ years of experience in growth marketing, performance marketing, digital subscriptions, creator economy, or direct response marketing
Strong understanding of social media creators, creator monetization, and social platform algorithms
Demonstrated history of scaling revenue, subscriptions, or digital customer acquisition
Experience with high-velocity testing, analytics, attribution, and funnel optimization
Highly strategic and highly execution-oriented
Comfortable working in fast-moving, high-accountability environments
Strong communication, leadership, and operational thinking
Bachelor’s degree preferred; exceptional candidates with elite performance records are strongly encouraged to apply
Preferred Background:
Experience working with creator brands, fan platforms, premium content businesses, influencer ecosystems, media brands, or digital membership products
Experience owning revenue or growth targets rather than only brand marketing
Experience building systems from scratch and operating with founder-level intensity
Ideal Candidate:
You think like an operator, not a coordinator
You understand attention, monetization, conversion psychology, and internet-native consumer behavior
You are obsessed with outcomes, speed, iteration, and measurable growth
You want meaningful upside tied directly to performance
Compensation and Upside:
$110,000 annual base salary
3% of overall subscription revenue
Direct influence over company growth strategy and expansion
How to Apply:
Please submit:
Resume
LinkedIn or portfolio
Brief summary of revenue or growth outcomes you have driven
Examples of brands, creators, subscriptions, or campaigns you have scaled
Application Screening Questions:
Describe the largest revenue growth initiative you personally led. What was the result?
What creator, media, or subscription businesses have you worked with?
Which social platforms do you understand best for audience growth and conversion?
How do you approach subscriber retention and recurring revenue growth?
What metrics do you watch most closely when scaling a subscription business?
Pay: $110,000.00 per year
Work Location: Hybrid remote in Los Angeles, CA 90007
Los Angeles, CA
Job Type:
Full-time (starts in 3 months)
Compensation:
$110,000 base salary + 3% of overall subscription revenue
About the Role:
Illumni Castle is hiring a Head of Growth Marketing to lead customer acquisition, conversion strategy, retention optimization, and revenue growth across subscription-based digital brands and creator-led social media ecosystems.
This role is for a high-performance operator who understands internet culture, growth systems, creator monetization, social platform algorithms, and how to turn attention into scalable recurring revenue. You will work directly with leadership to design and execute growth strategy across audience development, funnel optimization, retention, paid and organic acquisition, and performance analytics.
Key Responsibilities:
Own growth strategy across creator-led digital subscription brands
Scale customer acquisition across Instagram, X, TikTok, Reddit, and emerging channels
Improve subscriber conversion, retention, upsells, and overall revenue performance
Develop and test growth funnels, landing flows, offer structures, and content positioning
Analyze social media algorithm shifts and adapt strategy quickly
Build reporting systems for CAC, LTV, churn, retention, and campaign performance
Collaborate with creative, operations, and sales teams to align growth execution
Identify new revenue opportunities, audience segments, and expansion channels
Lead experimentation across organic growth, paid traffic, affiliate partnerships, and lifecycle marketing
Recruit and manage additional marketing talent or vendors as needed
Qualifications:
5+ years of experience in growth marketing, performance marketing, digital subscriptions, creator economy, or direct response marketing
Strong understanding of social media creators, creator monetization, and social platform algorithms
Demonstrated history of scaling revenue, subscriptions, or digital customer acquisition
Experience with high-velocity testing, analytics, attribution, and funnel optimization
Highly strategic and highly execution-oriented
Comfortable working in fast-moving, high-accountability environments
Strong communication, leadership, and operational thinking
Bachelor’s degree preferred; exceptional candidates with elite performance records are strongly encouraged to apply
Preferred Background:
Experience working with creator brands, fan platforms, premium content businesses, influencer ecosystems, media brands, or digital membership products
Experience owning revenue or growth targets rather than only brand marketing
Experience building systems from scratch and operating with founder-level intensity
Ideal Candidate:
You think like an operator, not a coordinator
You understand attention, monetization, conversion psychology, and internet-native consumer behavior
You are obsessed with outcomes, speed, iteration, and measurable growth
You want meaningful upside tied directly to performance
Compensation and Upside:
$110,000 annual base salary
3% of overall subscription revenue
Direct influence over company growth strategy and expansion
How to Apply:
Please submit:
Resume
LinkedIn or portfolio
Brief summary of revenue or growth outcomes you have driven
Examples of brands, creators, subscriptions, or campaigns you have scaled
Application Screening Questions:
Describe the largest revenue growth initiative you personally led. What was the result?
What creator, media, or subscription businesses have you worked with?
Which social platforms do you understand best for audience growth and conversion?
How do you approach subscriber retention and recurring revenue growth?
What metrics do you watch most closely when scaling a subscription business?
Pay: $110,000.00 per year
Work Location: Hybrid remote in Los Angeles, CA 90007
💡 Quick Summary
Seeking a career-building opportunity? The Head of Growth Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Los Alamos offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
