Head of Sales

POSITION : Sales Head

EXPERIENCE : 15 years of experience in relevant industry

CTC:18LPA - 24LPA

Job Summary :

The position will be responsible for formulating and executing sales strategies to achieve revenue

and growth targets for Lal Sweets Pvt Ltd across business Channels. The primary focus being

developing and nurturing strong relationships with key stake holders, managing sales teams, and

develop sales through better performance in the current channels and develop new opportunities by

forging new relations and developing new areas.

Qualification

 Experience of at least 5 years as the head of sales for a medium/ large sized organization.

 Masters in Business Administration.

 15 years of progressive experience in sales management, preferably in the FMCG industry,

with a focus on General Trade, Modern Trade, and E-commerce sales, HORECCA division.

 Proven track record of achieving sales targets and driving revenue growth.

 Strong leadership and team management skills, with the ability to motivate and mentor

sales teams.

 Excellent negotiation, communication, and interpersonal skills.

 Analytical mindset with the ability to use data-driven insights to make informed decisions.

 Familiarity with sales software and MS Office applications.

 Willingness to travel as needed to various locations for customer meetings and business.

Job Description:

 Develop and implement sales strategies for General Trade, Modern Trade, and E-commerce

channels, in alignment with the company's overall objectives.

 Oversee and manage sales teams, providing guidance, coaching, and support to ensure the

achievement of individual and team sales targets.

 Monitor market trends, competitor activities, and consumer preferences to identify

opportunities for growth and respond proactively to market changes.

 Build and maintain strong relationships with key customers, distributors, and retailers to

enhance sales and ensure customer satisfaction.

 Collaborate with the marketing team to develop promotional activities, product launches,

and sales campaigns to drive brand awareness and boost sales.

 Analyse sales data and generate reports to provide insights and recommendations for

improving sales performance and operational efficiency.

 Work closely with the production and supply chain teams to ensure optimal product

availability and timely delivery to customers.

 Monitor and manage budgets, sales forecasts, and expenses to achieve cost efficiency and

profitability.

 Identify and onboard new customers and channels to expand the company's market reach.

 Stay updated with industry trends and best practices to implement innovative sales

techniques and stay ahead of the competition.

 Business Growth - Deliver Year on Year Sales Growth / Market Share Gain in the branch

across all Product Divisions by devising branch level sales & commercial strategies

 Implement GTM Strategy - through regular review mechanism and articulating the need to

the team.

 Existing Key Dealer Engagement - Seamless relationship with key dealer segment and

ensuring existing dealer growth.

 New Channel Expansion - Structured approach in identifying market gaps and appointment

right channel partners to expand market reach.

 New Product / Channel Launches - Launch & Market Development of New Products.

 Key Influencer / Customer Connect – with respective internal and external customers as

maybe required for business from time to time.

 Managing organizational sales by developing a business plan that covers sales, Distribution,

revenue, and stick to expense budgets for the period.

 Team Management - Build, Align & Motivate team to achieve their goals. Ensure proper

career path and guidance to team. Develop team so that they effectively and efficiently

achieve their goals. In short b responsible for the team – cost vs revenue.

 Decisive & effective problem-solving ability. Sound analytical skills; both qualitative &
• quantitative.

Join Lal Sweets Pvt Ltd and be a part of a dynamic team that is committed to delivering delicious

sweets and snacks to millions of customers worldwide.

To apply, please send your updated resume and a cover letter to [email protected].

We look forward to welcoming an energetic and passionate Sales Head to our Lal Sweets family