Head Proposition Creation – Women

Department: Propositions

Job Summary:

To conceptualize, develop, and execute a differentiated proposition for women customers in India centered on consumer needs —driving financial inclusion, investment behavior, customer value, and deposit growth. The role will also focus on integrating digital and assisted channels to scale reach and deepen engagement with women across income segments.

Key Responsibilities:

1. Segment-Specific Product Development
• Deep-diving into women consumer behavior – from both primary and secondary researches of both internal & external data - trend spotting, data analysis, complaint/query data analysis to arrive at behavioral insights and pain-points and areas of improvement
• Design proposition features, pricing and bundled offerings tailored for different life stages and economic segments of Indian women (e.g., homemakers, salaried professionals, entrepreneurs, SHG members).
• Collaboration with cross functional teams to drive customer to concept process to bring new products to market
• Consistent analysis of competition product offerings, market share, communication to identify opportunities for product creation/enhancement
• Branding and communication - Work with marketing to shape a compelling brand narrative for women-centric savings and ensure high campaign recall.

2. Customer acquisition and portfolio growth
• Grow women customer base and improve deposit mobilization through targeted campaigns, incentives, and channel activation.

3. Digital & Assisted Banking Journeys
• Ensure seamless onboarding and engagement journeys through digital apps, BC networks, branches, and relationship managers.

4. Customer Engagement & Lifecycle Management
• Build programs that drive engagement, loyalty, and cross-sell among women customers (health insurance, FD/RD, micro-loans, etc.).

Competencies:
• Product innovation with empathy for women customers
• Rural and urban financial behavior understanding
• Data fluency and insights-driven decision making
• Strong stakeholder and partner management
• Execution discipline across digital and physical channels