Job Description
As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions -- we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.
Make an Impact at RSM UK
We are seeking an experienced marketing professional to execute the marketing strategy for our Not-for-Profit Industry Group. This is a varied and high-profile role spanning sectors including charities, higher education and social housing. This role is part of the national Integrated Marketing Communications team with the purpose of working together to support driving sustainable growth for the firm.
You will be responsible for developing, delivering and monitoring strategic marketing activity across the national industry group and its sub-sectors (charities, education and social housing). On a day-to-day basis, you will work closely with the industry development team, heads of sector and other senior stakeholders to ensure the firm’s industry expertise is effectively positioned externally. This includes collaborating with industry associations and producing insight-led content that adds value for clients, generates high-quality new business leads, and clearly articulates the firm’s full-service offering to the Not-for-Profit sector. You will also act as a central conduit for communicating key activity and priority industry topics internally in addition to working with our global offices on some projects.
This role sits within a national team operating across the UK, with key stakeholder engagement based in London and line management in Leeds.
You’ll make an impact by:
• Advising on, developing and delivering the industry marketing strategy, determining the most effective and efficient way of engaging with our audiences, and ensuring a focus on our priority areas of growth.
• Developing and managing the industry marketing budget.
• Ensuring activity is aligned to the firm’s national and international strategy and considers service lines across audit, tax and consulting.
• Monitoring progress against plan regularly and ensuring delivery within budget and adequate ROI.
• Leading on and being the face of all industry driven marketing activity.
• Conducting research to identify key industry challenges and opportunities that informs marketing activity and shapes service alignment.
• Leading competitor research and benchmarking to assess RSM’s relative market position and differentiation within the industry.
• Harnessing data-insight to inform content strategy, prioritise themes, and shape high-impact, issue-led content output across channels.
• Developing issue-driven campaigns and thought leadership, working across all service lines, geographies and the integrated marketing and communications team.
• Ensuring web, email, social, events and other content, profiles RSM well within the industry, and that profile is maintained by producing industry content on a regular basis.
• Managing industry third party relationships, exploring new and maximising existing partnerships to position the industry appropriately as well as monitoring ROI.
• Actively networking within the industry and building internal and external networks.
• Being responsible for developing social media content for the industry, developing profiles of key individuals.
• Liaising with the PR team to ensure adequate, timely and appropriate industry PR coverage.
• Working alongside our brand, design, digital and communications teams to ensure best practice is followed when producing output, and internal processes are followed.
• Developing and maintaining marketing materials to support business development, such as up-to-date sector information, testimonials and credentials and act as central point for collating innovative ideas and driving best practice.
• Delivering high quality, effective internal communication, including collaboration hub content, within and on behalf of the industry.
• Championing the industry Power BI report and use as a basis to drive KPIs and inform decision making within the industry.
What we are looking for:
• A proactive individual who strives to continually improve existing output.
• A track record of delivering on marketing and BD campaigns with a results focus.
• A relationship marketer, with a focus on driving long term relationships and an active team player.
• A commercial approach to using industry as a route to market.
• Strong understanding of financial performance measures and factors that influence this.
• A professional, credible and confident communicator, with strong stakeholder engagement skills.
• An organised individual with excellent project management and coordination skills
What we can offer you:
We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.
• Hybrid and Flexible working
• 27 Days Holiday (with the option of purchasing additional days)
• Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP
• Access to a suite of 300+ courses on demand developed by our inhouse Talent Development team
#LI-HM1
Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
Make an Impact at RSM UK
We are seeking an experienced marketing professional to execute the marketing strategy for our Not-for-Profit Industry Group. This is a varied and high-profile role spanning sectors including charities, higher education and social housing. This role is part of the national Integrated Marketing Communications team with the purpose of working together to support driving sustainable growth for the firm.
You will be responsible for developing, delivering and monitoring strategic marketing activity across the national industry group and its sub-sectors (charities, education and social housing). On a day-to-day basis, you will work closely with the industry development team, heads of sector and other senior stakeholders to ensure the firm’s industry expertise is effectively positioned externally. This includes collaborating with industry associations and producing insight-led content that adds value for clients, generates high-quality new business leads, and clearly articulates the firm’s full-service offering to the Not-for-Profit sector. You will also act as a central conduit for communicating key activity and priority industry topics internally in addition to working with our global offices on some projects.
This role sits within a national team operating across the UK, with key stakeholder engagement based in London and line management in Leeds.
You’ll make an impact by:
• Advising on, developing and delivering the industry marketing strategy, determining the most effective and efficient way of engaging with our audiences, and ensuring a focus on our priority areas of growth.
• Developing and managing the industry marketing budget.
• Ensuring activity is aligned to the firm’s national and international strategy and considers service lines across audit, tax and consulting.
• Monitoring progress against plan regularly and ensuring delivery within budget and adequate ROI.
• Leading on and being the face of all industry driven marketing activity.
• Conducting research to identify key industry challenges and opportunities that informs marketing activity and shapes service alignment.
• Leading competitor research and benchmarking to assess RSM’s relative market position and differentiation within the industry.
• Harnessing data-insight to inform content strategy, prioritise themes, and shape high-impact, issue-led content output across channels.
• Developing issue-driven campaigns and thought leadership, working across all service lines, geographies and the integrated marketing and communications team.
• Ensuring web, email, social, events and other content, profiles RSM well within the industry, and that profile is maintained by producing industry content on a regular basis.
• Managing industry third party relationships, exploring new and maximising existing partnerships to position the industry appropriately as well as monitoring ROI.
• Actively networking within the industry and building internal and external networks.
• Being responsible for developing social media content for the industry, developing profiles of key individuals.
• Liaising with the PR team to ensure adequate, timely and appropriate industry PR coverage.
• Working alongside our brand, design, digital and communications teams to ensure best practice is followed when producing output, and internal processes are followed.
• Developing and maintaining marketing materials to support business development, such as up-to-date sector information, testimonials and credentials and act as central point for collating innovative ideas and driving best practice.
• Delivering high quality, effective internal communication, including collaboration hub content, within and on behalf of the industry.
• Championing the industry Power BI report and use as a basis to drive KPIs and inform decision making within the industry.
What we are looking for:
• A proactive individual who strives to continually improve existing output.
• A track record of delivering on marketing and BD campaigns with a results focus.
• A relationship marketer, with a focus on driving long term relationships and an active team player.
• A commercial approach to using industry as a route to market.
• Strong understanding of financial performance measures and factors that influence this.
• A professional, credible and confident communicator, with strong stakeholder engagement skills.
• An organised individual with excellent project management and coordination skills
What we can offer you:
We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.
• Hybrid and Flexible working
• 27 Days Holiday (with the option of purchasing additional days)
• Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP
• Access to a suite of 300+ courses on demand developed by our inhouse Talent Development team
#LI-HM1
Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
💡 Quick Summary
Seeking a career-building opportunity? The Industry Marketing Lead – Not for Profit position is now open for candidates interested in the Marketing Executive Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
