Job Description
About Us
Babco is proudly Canadian owned and operated since 1993. We are Canada’s largest distributor of automotive lifts, tire equipment and automotive service equipment. Babco is the exclusive agent for BendPak/Ranger and Peak equipment in Canada. We are headquartered in Surrey BC, with a branch location in Mississauga ON.
About the Role
We’re looking for an Inside Sales Representative to focus on the DIY/Home market segment of our business. You’ll work with inbound leads, existing customers, and select outbound opportunities, primarily selling car lifts and related equipment to residential customers. Babco is strong in this segment, and we expect you to provide an exceptional customer experience to maintain and grow the business.
This is not a call-centre role. You’ll be expected to understand customer needs, recommend the right equipment, and manage deals from first contact through to close.
Key Responsibilities
Manage inbound sales inquiries from customers
Qualify leads and assess customer requirements (vehicle mix, budget, timelines)
Recommend appropriate equipment solutions and prepare accurate quotes
Follow up on quotes and advance opportunities to close
Maintain CRM records (leads, opportunities, notes, forecasts)
Drive repeat business and upsell accessories or additional equipment
Coordinate with operations, logistics, and suppliers as needed
Consistently meet or exceed monthly and quarterly sales targets
What We’re Looking For
2+ years of inside sales experience
Experience selling automotive, industrial, or capital equipment is an asset
Comfortable with higher-ticket sales
Driven to understand customers’ needs and providing quality solutions for them
Engage with customers to develop relationships
Strong phone, email, and follow-up discipline
Organized, detail-oriented, and eager to learn
Ability to explain technical products in a clear, practical way
Experience using CRM systems (Babco uses NetSuite)
Nice to Have (Not Required)
Automotive industry background (repair shops, dealerships, fleet, or suppliers)
Mechanical or technical aptitude
Experience with financing options, freight coordination, or equipment installation timelines
Fluency in French
What We Offer
Competitive Guaranteed minimum salary with uncapped commission
Realistic, clearly defined sales targets
Product training and ongoing support
Stable, growing company with long-term opportunity
Professional, performance-focused sales environment
Join our team at Babco Sales Ltd where your efforts will drive your success. If you are passionate about sales and personal growth, we want to hear from you—embark on this exciting journey with us today!
Schedule: Monday to Friday / 8-hour workday
Compensation
Guaranteed Minimum Salary: $54,000
On-Target Earnings (OTE): $66,000 – $90,000 (guaranteed minimum + commission)
Commission is uncapped and performance-driven
OTE will vary based on experience, industry knowledge, and performance.
How to Apply
Apply through Indeed with your resume and cover letter. Short-listed candidates will be contacted for an initial phone interview.
Note: We are only accepting applications from candidates legally qualified to work in Canada and who are current residents of the GTA, ON area who can reliably commute to Mississauga, ON L4W 2X7. No agencies, please.
Job Type: Full-time
Pay: $54,000.00-$90,000.00 per year
Benefits:
Dental care
Employee assistance program
Extended health care
Life insurance
Tuition reimbursement
Vision care
Application question(s):
Do you have experience in Sales?
Do you have Post Secondary education?
Licence/Certification:
Drivers Licence (preferred)
Work Location: In person
Babco is proudly Canadian owned and operated since 1993. We are Canada’s largest distributor of automotive lifts, tire equipment and automotive service equipment. Babco is the exclusive agent for BendPak/Ranger and Peak equipment in Canada. We are headquartered in Surrey BC, with a branch location in Mississauga ON.
About the Role
We’re looking for an Inside Sales Representative to focus on the DIY/Home market segment of our business. You’ll work with inbound leads, existing customers, and select outbound opportunities, primarily selling car lifts and related equipment to residential customers. Babco is strong in this segment, and we expect you to provide an exceptional customer experience to maintain and grow the business.
This is not a call-centre role. You’ll be expected to understand customer needs, recommend the right equipment, and manage deals from first contact through to close.
Key Responsibilities
Manage inbound sales inquiries from customers
Qualify leads and assess customer requirements (vehicle mix, budget, timelines)
Recommend appropriate equipment solutions and prepare accurate quotes
Follow up on quotes and advance opportunities to close
Maintain CRM records (leads, opportunities, notes, forecasts)
Drive repeat business and upsell accessories or additional equipment
Coordinate with operations, logistics, and suppliers as needed
Consistently meet or exceed monthly and quarterly sales targets
What We’re Looking For
2+ years of inside sales experience
Experience selling automotive, industrial, or capital equipment is an asset
Comfortable with higher-ticket sales
Driven to understand customers’ needs and providing quality solutions for them
Engage with customers to develop relationships
Strong phone, email, and follow-up discipline
Organized, detail-oriented, and eager to learn
Ability to explain technical products in a clear, practical way
Experience using CRM systems (Babco uses NetSuite)
Nice to Have (Not Required)
Automotive industry background (repair shops, dealerships, fleet, or suppliers)
Mechanical or technical aptitude
Experience with financing options, freight coordination, or equipment installation timelines
Fluency in French
What We Offer
Competitive Guaranteed minimum salary with uncapped commission
Realistic, clearly defined sales targets
Product training and ongoing support
Stable, growing company with long-term opportunity
Professional, performance-focused sales environment
Join our team at Babco Sales Ltd where your efforts will drive your success. If you are passionate about sales and personal growth, we want to hear from you—embark on this exciting journey with us today!
Schedule: Monday to Friday / 8-hour workday
Compensation
Guaranteed Minimum Salary: $54,000
On-Target Earnings (OTE): $66,000 – $90,000 (guaranteed minimum + commission)
Commission is uncapped and performance-driven
OTE will vary based on experience, industry knowledge, and performance.
How to Apply
Apply through Indeed with your resume and cover letter. Short-listed candidates will be contacted for an initial phone interview.
Note: We are only accepting applications from candidates legally qualified to work in Canada and who are current residents of the GTA, ON area who can reliably commute to Mississauga, ON L4W 2X7. No agencies, please.
Job Type: Full-time
Pay: $54,000.00-$90,000.00 per year
Benefits:
Dental care
Employee assistance program
Extended health care
Life insurance
Tuition reimbursement
Vision care
Application question(s):
Do you have experience in Sales?
Do you have Post Secondary education?
Licence/Certification:
Drivers Licence (preferred)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Inside Sales Representative – Automotive Equipment position is now open for candidates interested in the Operations Executive Jobs sector. This role in Mississauga offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Operations Executive Jobs is a plus.
