Job Description
Responsibilities
The Integrated Marketing team develops campaigns across the buyer’s journey with the key objective of increasing awareness and driving demand for Labcorp’s full portfolio of products and services across diagnostics and drug development. Labcorp is seeking an Integrated Marketing Manager to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.
Key Responsibilities Include
Campaign Strategy
• Deliver brand experience, voice, and visuals across all marketing channels
• Collaborate with Product & Segment Marketing to understand business goals and strategies, market sizing and product positioning
• Create and execute campaign plans that bring audience-focused spotlight across enterprise
• Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business
Campaign Execution
• Orchestrate delivery of campaign plans to ensure alignment with marketing plan
• Manage campaign and annual marketing plan calendar & timelines
• Lead tactic sequencing and prioritization, project management
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
Strategic Stakeholder
• Lead recurring meeting cadence with Product & Segment Marketing to align on focus area’s campaign and annual marketing strategy, timelines, address roadblocks
• Work across organizational structures gracefully, including marketing team, sales and operations to guide decision making
• Apply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right time
Metrics & Targeting
• Understand customer and market insights, personas and apply within campaign strategies
• Partner with Product & Segment Marketing to define target audience and segmentation refinement
• Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution
• Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns
Minimum Required
• Bachelor's degree in Marketing, Communications, Science, or Business
• 5+ years prior work experience in marketing
• Specific expertise in marketing life science services highly desirable
• Strong understanding of the digital marketing technology landscape and best practices
• Working knowledge of marketing automation platforms and CRMs (ie. Salesforce, Eloqua)
• Copywriting and editing skills needed
Labcorp Is Proud To Be An Equal Opportunity Employer
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, ****** orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.
For more information about how we collect and store your personal data, please see our Privacy Statement.
231+814
The Integrated Marketing team develops campaigns across the buyer’s journey with the key objective of increasing awareness and driving demand for Labcorp’s full portfolio of products and services across diagnostics and drug development. Labcorp is seeking an Integrated Marketing Manager to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.
Key Responsibilities Include
Campaign Strategy
• Deliver brand experience, voice, and visuals across all marketing channels
• Collaborate with Product & Segment Marketing to understand business goals and strategies, market sizing and product positioning
• Create and execute campaign plans that bring audience-focused spotlight across enterprise
• Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business
Campaign Execution
• Orchestrate delivery of campaign plans to ensure alignment with marketing plan
• Manage campaign and annual marketing plan calendar & timelines
• Lead tactic sequencing and prioritization, project management
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
Strategic Stakeholder
• Lead recurring meeting cadence with Product & Segment Marketing to align on focus area’s campaign and annual marketing strategy, timelines, address roadblocks
• Work across organizational structures gracefully, including marketing team, sales and operations to guide decision making
• Apply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right time
Metrics & Targeting
• Understand customer and market insights, personas and apply within campaign strategies
• Partner with Product & Segment Marketing to define target audience and segmentation refinement
• Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution
• Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns
Minimum Required
• Bachelor's degree in Marketing, Communications, Science, or Business
• 5+ years prior work experience in marketing
• Specific expertise in marketing life science services highly desirable
• Strong understanding of the digital marketing technology landscape and best practices
• Working knowledge of marketing automation platforms and CRMs (ie. Salesforce, Eloqua)
• Copywriting and editing skills needed
Labcorp Is Proud To Be An Equal Opportunity Employer
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, ****** orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.
For more information about how we collect and store your personal data, please see our Privacy Statement.
231+814
💡 Quick Summary
Seeking a career-building opportunity? The Integrated Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
