Job Description
About Us
We are India's leading OKR & Productivity Management Platform. Our Platform solves the biggest problems of scaling companies - Misaligned teams and Poor Execution Speed. We do this by integrating with all your work tools, bringing every cross-aligned goal in one single dashboard to identify red flags on time.
Our Product Interface serves as a source of truth for all your strategic goals and initiatives to align your teams and identify red flags early without the friction of new software.
We have a very strong hold in Indian Market and are currently helping leading Enterprises - like Razorpay, Disney, Postman, Exotel, Khatabook, PuyU and PineLabs achieve faster business results.
Location: Bangalore - HSR Layout, Sector 7 (Hybrid,Remote Possible)
Funding: 3.1 Million USD
What You'll Do
As Sr. Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer acquisition of Peoplebox. You will:
• Grow inbound demand through website & blog
• Improve conversion rate from search results to website visitors.
• Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
• Improve conversion rate from gated submit event to activated trial.
• Improve conversion from website visitors to demo request
• Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
• Conducting customer, competitor, and product research
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
• Propose new and improved inbound marketing campaign ideas
About You
• Rich experience in growth marketing in a SaaS company.
• Excellent communication skills in English, both spoken and written
• Proficiency in marketing automation and blogging software features
• HTML/CSS, Canva hands-on experience is an advantage
• Expertise in SEO/ SEM, Google Analytics
• Experience with Keyword Research Analysis.
• Proven skills with On page / Off Page SEO.
• Creative thinker and problem solver
• Efficient organizational and time management skills
• Data-driven and research-oriented
Brownie Points
• Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup
• Deep understanding of conversion optimization
(ref:iimjobs.com
We are India's leading OKR & Productivity Management Platform. Our Platform solves the biggest problems of scaling companies - Misaligned teams and Poor Execution Speed. We do this by integrating with all your work tools, bringing every cross-aligned goal in one single dashboard to identify red flags on time.
Our Product Interface serves as a source of truth for all your strategic goals and initiatives to align your teams and identify red flags early without the friction of new software.
We have a very strong hold in Indian Market and are currently helping leading Enterprises - like Razorpay, Disney, Postman, Exotel, Khatabook, PuyU and PineLabs achieve faster business results.
Location: Bangalore - HSR Layout, Sector 7 (Hybrid,Remote Possible)
Funding: 3.1 Million USD
What You'll Do
As Sr. Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer acquisition of Peoplebox. You will:
• Grow inbound demand through website & blog
• Improve conversion rate from search results to website visitors.
• Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
• Improve conversion rate from gated submit event to activated trial.
• Improve conversion from website visitors to demo request
• Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
• Conducting customer, competitor, and product research
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
• Propose new and improved inbound marketing campaign ideas
About You
• Rich experience in growth marketing in a SaaS company.
• Excellent communication skills in English, both spoken and written
• Proficiency in marketing automation and blogging software features
• HTML/CSS, Canva hands-on experience is an advantage
• Expertise in SEO/ SEM, Google Analytics
• Experience with Keyword Research Analysis.
• Proven skills with On page / Off Page SEO.
• Creative thinker and problem solver
• Efficient organizational and time management skills
• Data-driven and research-oriented
Brownie Points
• Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup
• Deep understanding of conversion optimization
(ref:iimjobs.com
💡 Quick Summary
Seeking a career-building opportunity? The Interesting Opportunity| Director | Growth Marketing position is now open for candidates interested in the Human Resource (HR) Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Human Resource (HR) Jobs is a plus.
