Job Description
Job Info
• Job Identification476
• Job CategoryMarketing
• Posting Date02/18/2026, 10:48 AM
• Locations Canon Europe Limited,, Uxbridge, MID, UB11 1ET, GB
• Job FunctionExpert
About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
Job Description
The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories. Acting as a subject matter expert, the role is responsible for driving insight-led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long-term growth and leadership in the market.
Salary up to £56,185 plus 10% bonus (dependant on experience)
Responsibilities
• Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.
• Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.
• Recommend strategic projects and activities for inclusion in the MTP.
• Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.
• Monitor performance and adjust plans to reflect market volatility and evolving business needs.
Situation Analysis
• Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
• Analyse the 5Cs and evaluate past marketing performance.
• Turn insights into strategic, actionable marketing recommendations.
Marketing Strategy Development
• Develop customer- and solution-centric marketing strategies aligned to business goals.
• Define objectives, KPIs and success measures.
• Provide strategic direction based on market insight, product knowledge and customer needs.
Marketing Briefing & Master Brief Ownership
• Own and deliver Product Launch and Campaign/Lifecycle/BAU Master Briefs.
• Plan launch activity, content, assets and compliance requirements.
• Brief SMEs and marketing channels to ensure aligned execution.
Briefing Standards & Delivery
• Ensure all briefs are clear, timely and strategically robust.
• Set KPIs and apply learnings from previous activity.
• Oversee end-to-end execution of marketing plans.
Stakeholder Engagement
• Lead virtual cross-functional teams to drive alignment and delivery.
• Collaborate with internal teams and external agencies across creative, media and digital.
• Engage NSOs to cascade strategy, gather feedback and support local readiness.
End-to-End Plan Management
• Manage full lifecycle of marketing plans, ensuring visibility and communication.
• Lead updates, reviews and senior leadership preparation.
Expert & Authority Marketing Figure
• Maintain deep category and customer-segment expertise to inform strategy.
• Provide insight, recommendations and innovation to elevate marketing. Identify capability gaps and support long-term development.
Ongoing Professional Development
• Keep up to date with market, competitor and technology trends.
• Actively pursue professional development to strengthen marketing excellence
Qualifications
Skills and knowledge required:
• Sophisticated cross cultural & interpersonal skills
• Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
• Ability to build rapport with clients and team members, fostering a collaborative work environment.
• Ability to manage marketing budgets effectively and allocate resources to maximize ROI
• Able to deliver high quality against pressurised deadlines
• Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc)
Experience required:
• Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise
• Must have a deep knowledge & experience of related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)
• Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application. Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth
Canon Core Behaviours?
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others
#LI-SJ1
Salary up to £56,185 plus 10% bonus (dependant on experience)
• Job Identification476
• Job CategoryMarketing
• Posting Date02/18/2026, 10:48 AM
• Locations Canon Europe Limited,, Uxbridge, MID, UB11 1ET, GB
• Job FunctionExpert
About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
Job Description
The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories. Acting as a subject matter expert, the role is responsible for driving insight-led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long-term growth and leadership in the market.
Salary up to £56,185 plus 10% bonus (dependant on experience)
Responsibilities
• Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.
• Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.
• Recommend strategic projects and activities for inclusion in the MTP.
• Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.
• Monitor performance and adjust plans to reflect market volatility and evolving business needs.
Situation Analysis
• Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
• Analyse the 5Cs and evaluate past marketing performance.
• Turn insights into strategic, actionable marketing recommendations.
Marketing Strategy Development
• Develop customer- and solution-centric marketing strategies aligned to business goals.
• Define objectives, KPIs and success measures.
• Provide strategic direction based on market insight, product knowledge and customer needs.
Marketing Briefing & Master Brief Ownership
• Own and deliver Product Launch and Campaign/Lifecycle/BAU Master Briefs.
• Plan launch activity, content, assets and compliance requirements.
• Brief SMEs and marketing channels to ensure aligned execution.
Briefing Standards & Delivery
• Ensure all briefs are clear, timely and strategically robust.
• Set KPIs and apply learnings from previous activity.
• Oversee end-to-end execution of marketing plans.
Stakeholder Engagement
• Lead virtual cross-functional teams to drive alignment and delivery.
• Collaborate with internal teams and external agencies across creative, media and digital.
• Engage NSOs to cascade strategy, gather feedback and support local readiness.
End-to-End Plan Management
• Manage full lifecycle of marketing plans, ensuring visibility and communication.
• Lead updates, reviews and senior leadership preparation.
Expert & Authority Marketing Figure
• Maintain deep category and customer-segment expertise to inform strategy.
• Provide insight, recommendations and innovation to elevate marketing. Identify capability gaps and support long-term development.
Ongoing Professional Development
• Keep up to date with market, competitor and technology trends.
• Actively pursue professional development to strengthen marketing excellence
Qualifications
Skills and knowledge required:
• Sophisticated cross cultural & interpersonal skills
• Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
• Ability to build rapport with clients and team members, fostering a collaborative work environment.
• Ability to manage marketing budgets effectively and allocate resources to maximize ROI
• Able to deliver high quality against pressurised deadlines
• Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc)
Experience required:
• Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise
• Must have a deep knowledge & experience of related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)
• Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application. Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth
Canon Core Behaviours?
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others
#LI-SJ1
Salary up to £56,185 plus 10% bonus (dependant on experience)
💡 Quick Summary
Seeking a career-building opportunity? The ITCG Marketing Strategy Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
