Job Description
Lead Assistant Manager- Analytics (Marketing Analytics)
• Analyze and extract actionable insights for Core and Client Marketing initiatives.
• Execute Client Marketing FIFA measurement framework to set up initiative targets, measurement approach and deliver preliminary and final results reporting
• Propose initiative Modeling/Benchmarks/Baselines for ; FIFA activations, Client Marketing activations, Affluent, Cash Conversion and Cross Border Campaigns
• Improve analytic methodologies standardization & reporting (incl. best practices documentation)
• Optimize Data Driven solutions for marketing;
• Leverage Skyline (tableau dashboard) & CMS (Campaign measurement tool that uses twinning methodology) to solve for high-level /second-level analytics needs and results production, provide guidance for self-service market use and identify key requirements to support adoption
• Automate analytics pipeline visibility and accuracy by integrating data
• Understand different data sources, build data pipelines and work towards visualization
• Define and validate various tools requirements
• Mandatory Skills ; SQL, Tableau, Experience in Automating Scripts, Experience in marketing (campaign analytics)
• Better to have ; Power BI, Python, Hive
(ref:iimjobs.com
• Analyze and extract actionable insights for Core and Client Marketing initiatives.
• Execute Client Marketing FIFA measurement framework to set up initiative targets, measurement approach and deliver preliminary and final results reporting
• Propose initiative Modeling/Benchmarks/Baselines for ; FIFA activations, Client Marketing activations, Affluent, Cash Conversion and Cross Border Campaigns
• Improve analytic methodologies standardization & reporting (incl. best practices documentation)
• Optimize Data Driven solutions for marketing;
• Leverage Skyline (tableau dashboard) & CMS (Campaign measurement tool that uses twinning methodology) to solve for high-level /second-level analytics needs and results production, provide guidance for self-service market use and identify key requirements to support adoption
• Automate analytics pipeline visibility and accuracy by integrating data
• Understand different data sources, build data pipelines and work towards visualization
• Define and validate various tools requirements
• Mandatory Skills ; SQL, Tableau, Experience in Automating Scripts, Experience in marketing (campaign analytics)
• Better to have ; Power BI, Python, Hive
(ref:iimjobs.com
💡 Quick Summary
Seeking a career-building opportunity? The Lead Assistant Manager| Analytics |Marketing Analytics position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Gurgaon offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
