Job Description
Automotive glass technology is helping transform how we experience the road. At Belron Canada, the home office of Speedy Glass, Lebeau vitres d’auto and Vanfax we take this seriously, which is why we invest tirelessly on developing our people can realize their full potential.
We welcome applications from everyone, and are firmly committed to diversity, equity and inclusion in the workplace, and take pride in ensuring every member of our team feels empowered.
Become the architect of our physical brand identity.
Reporting to the Head of Marketing, Brand Management, this newly created strategic role places you at the heart of our national evolution. More than a management position, this is a rare opportunity to build the foundation of a unified brand experience from coast to coast.
You will be the driving force behind bringing our brand vision to life—translating strategic direction into concrete, tangible execution across every one of our service centers throughout Canada.
Your Mission: Ambitious and Essential
Ensure every service center fully embodies our brand identity
Modernize and redefine retail brand standards
Develop and execute an impactful merchandising strategy
Deliver a consistent and memorable brand experience
Oversee flawless field execution nationwide
Key Responsibilities
1. Retail Environment Strategy & Design
Redefine Standards: Establish clear guidelines for retail marketing and in-store design (materials, color palettes, furniture, lighting, layout).
Drive Innovation: Lead the strategy and deployment of product and service presentation within the customer journey.
Ensure Adaptability: Develop flexible concepts that adapt to regional realities (Quebec vs. Rest of Canada) while preserving national brand integrity.
2. Brand Activation & Merchandising
Sales Enablement Tools: Develop a compelling merchandising strategy for products and services (signage, displays, wall graphics, etc.).
Go-to-Market Leadership: Create creative briefs and secure alignment with key stakeholders (Customer Experience, HR, Operations).
Agency Management: Partner with external agencies to translate strategic vision into effective, high-impact creative solutions.
3. Governance & National Rollout
The Retail Playbook: Develop and maintain accessible retail standards guides on internal platforms to support field execution.
Network Alignment: Ensure brand consistency across corporate and franchised service centers.
Advisory Role: Act as the subject-matter expert for special cases, renovations, and major branch transformations.
4. Leadership & Operational Impact
Team Leadership: Coach and support the Retail Brand Activation Project Lead responsible for on-site support during openings and renovations.
Cross-Functional Collaboration: Work seamlessly with Real Estate, Operations, and Marketing to ensure technical feasibility and operational alignment.
The Ideal Profile: Where Vision Meets Execution
Experience: 6–10 years in retail marketing, retail environment design, or retail brand management.
Dual Mindset: You combine a “brand brain” (protecting brand DNA) with an “operational brain” (understanding physical constraints, materials, installations, and timelines).
Builder Mentality: Comfortable navigating ambiguity while bringing structure and rigor to processes.
Exceptional Communicator: Fully bilingual (French/English), able to collaborate across Canada.
Project Management Expertise: Proven ability to manage budgets and multiple concurrent initiatives.
Why Join This Role
Collaborative Culture: A strong team spirit where support and performance go hand in hand.
Stimulating Challenges: A unique blend of creativity, strategic thinking, and people leadership.
Visible Impact: See your concepts come to life physically across the entire network.
National Influence: Your standards will redefine the customer experience from coast to coast.
Flexibility & Balance: Hybrid work model, comprehensive benefits, and real autonomy.
We believe that genuine care can make a real difference in the customer experience, and it begins with making a difference in the careers of our team members.
Belron Canada is an integral part of the Belron International family, a global leader in auto glass repair and replacement, and forward-facing digital camera calibration. Belron Canada alone operates 325+ service centres, 2 distribution centres and 26 warehouses across 10 provinces, and is home to over 1,200 employees.
Our pursuit of excellence commits us to providing sustainable world-class care for our communities and the climate.
If you value your career as we value our employees and our customers, there’s no better time to join Belron Canada and #BringOutYourBest with us!
We welcome applications from everyone, and are firmly committed to diversity, equity and inclusion in the workplace, and take pride in ensuring every member of our team feels empowered.
Become the architect of our physical brand identity.
Reporting to the Head of Marketing, Brand Management, this newly created strategic role places you at the heart of our national evolution. More than a management position, this is a rare opportunity to build the foundation of a unified brand experience from coast to coast.
You will be the driving force behind bringing our brand vision to life—translating strategic direction into concrete, tangible execution across every one of our service centers throughout Canada.
Your Mission: Ambitious and Essential
Ensure every service center fully embodies our brand identity
Modernize and redefine retail brand standards
Develop and execute an impactful merchandising strategy
Deliver a consistent and memorable brand experience
Oversee flawless field execution nationwide
Key Responsibilities
1. Retail Environment Strategy & Design
Redefine Standards: Establish clear guidelines for retail marketing and in-store design (materials, color palettes, furniture, lighting, layout).
Drive Innovation: Lead the strategy and deployment of product and service presentation within the customer journey.
Ensure Adaptability: Develop flexible concepts that adapt to regional realities (Quebec vs. Rest of Canada) while preserving national brand integrity.
2. Brand Activation & Merchandising
Sales Enablement Tools: Develop a compelling merchandising strategy for products and services (signage, displays, wall graphics, etc.).
Go-to-Market Leadership: Create creative briefs and secure alignment with key stakeholders (Customer Experience, HR, Operations).
Agency Management: Partner with external agencies to translate strategic vision into effective, high-impact creative solutions.
3. Governance & National Rollout
The Retail Playbook: Develop and maintain accessible retail standards guides on internal platforms to support field execution.
Network Alignment: Ensure brand consistency across corporate and franchised service centers.
Advisory Role: Act as the subject-matter expert for special cases, renovations, and major branch transformations.
4. Leadership & Operational Impact
Team Leadership: Coach and support the Retail Brand Activation Project Lead responsible for on-site support during openings and renovations.
Cross-Functional Collaboration: Work seamlessly with Real Estate, Operations, and Marketing to ensure technical feasibility and operational alignment.
The Ideal Profile: Where Vision Meets Execution
Experience: 6–10 years in retail marketing, retail environment design, or retail brand management.
Dual Mindset: You combine a “brand brain” (protecting brand DNA) with an “operational brain” (understanding physical constraints, materials, installations, and timelines).
Builder Mentality: Comfortable navigating ambiguity while bringing structure and rigor to processes.
Exceptional Communicator: Fully bilingual (French/English), able to collaborate across Canada.
Project Management Expertise: Proven ability to manage budgets and multiple concurrent initiatives.
Why Join This Role
Collaborative Culture: A strong team spirit where support and performance go hand in hand.
Stimulating Challenges: A unique blend of creativity, strategic thinking, and people leadership.
Visible Impact: See your concepts come to life physically across the entire network.
National Influence: Your standards will redefine the customer experience from coast to coast.
Flexibility & Balance: Hybrid work model, comprehensive benefits, and real autonomy.
We believe that genuine care can make a real difference in the customer experience, and it begins with making a difference in the careers of our team members.
Belron Canada is an integral part of the Belron International family, a global leader in auto glass repair and replacement, and forward-facing digital camera calibration. Belron Canada alone operates 325+ service centres, 2 distribution centres and 26 warehouses across 10 provinces, and is home to over 1,200 employees.
Our pursuit of excellence commits us to providing sustainable world-class care for our communities and the climate.
If you value your career as we value our employees and our customers, there’s no better time to join Belron Canada and #BringOutYourBest with us!
💡 Quick Summary
Seeking a career-building opportunity? The Lead, In‑Store Strategy & Brand Image - Belron Canada position is now open for candidates interested in the Customer Care sector. This role in Montréal offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Customer Care is a plus.