Job Description
Marketing Lead - BTL Activations
We are hiring for one of our reputed client based out of Bangalore Location for the role of Marketing Lead [BTL Activations]
Responsibilities :
1. Drive the acquisition and engagement targets for the org by end to end designing of plans to drive/improve the customer funnel
2. Generate insights on opportunities for new campaigns and initiate them
3. Design consumer and/or trade promotions to drive transactions and execute visibility assets, events and other BTL activities for communication
4. Screening outlets and high-density consumer areas for running BTL campaigns
5. Running contests for the sales channels of the activated markets
6. Find and adopt best-in-class elements for BTL campaigns by coordinating with vendors
7. Monthly / Quarterly planning of BTL campaigns across different geographies and different business objectives; budget creation and adherence
8. Have strong understanding of the business, the market and the competition.
Requirements :
1. MBA from Tier 1 or Tier 2 campus with good academic record
2. 3-4 years of relevant experience in BTL marketing
3. Excellent interpersonal skills to manage situations on the ground
4. Problem solving and analytical abilities with a strong bias for impact
5. Orientation towards quantitative and qualitative analysis
We are hiring for one of our reputed client based out of Bangalore Location for the role of Marketing Lead [BTL Activations]
Responsibilities :
1. Drive the acquisition and engagement targets for the org by end to end designing of plans to drive/improve the customer funnel
2. Generate insights on opportunities for new campaigns and initiate them
3. Design consumer and/or trade promotions to drive transactions and execute visibility assets, events and other BTL activities for communication
4. Screening outlets and high-density consumer areas for running BTL campaigns
5. Running contests for the sales channels of the activated markets
6. Find and adopt best-in-class elements for BTL campaigns by coordinating with vendors
7. Monthly / Quarterly planning of BTL campaigns across different geographies and different business objectives; budget creation and adherence
8. Have strong understanding of the business, the market and the competition.
Requirements :
1. MBA from Tier 1 or Tier 2 campus with good academic record
2. 3-4 years of relevant experience in BTL marketing
3. Excellent interpersonal skills to manage situations on the ground
4. Problem solving and analytical abilities with a strong bias for impact
5. Orientation towards quantitative and qualitative analysis
💡 Quick Summary
Seeking a career-building opportunity? The Lead | Marketing | FMCG|Retail|Healthcare position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
