Job Description
• Responsible for conceptualizing, designing, planning, executing and reviewing the overall SEO strategy of the organization
• Conduct comprehensive website audits and identify gap for improving ROI on campaigns and optimizing web content from a SEO perspective
• Ongoing keyword discovery, expansion and optimization
• Develop and implement a link building strategy
• Analyzing competitor and global best practices in SEO techniques
• Continuously track and monitor performance on website in terms of keywords, rankings and analytics and recommend improvements
• Work with the technical team and give technical recommendations to ensure SEO best practices are properly implemented
• Work with editorial and content teams to drive SEO best practices in content creation and recommend effective call to actions to convert visiting traffic
• Monitor the search algorithms set by the commonly used search engines to ensure the techniques adopted are consistent with latest changes
• Diagnose technical issues and resolve them (e.g. Canonicalization, Pagination, 404 errors, redirects, Broken links, URL structure etc)
• Analyze data and focus on customer journeys and experience to optimize page views and click through rates
Job Requirements
• Graduate/Postgraduate with at least 5 years of experience as an B2B SEO specialist (preferably from the Research, Advisory and Consulting sectors)
• Sound understanding of Technical SEO, JavaScript, HTML and CSS development as well as their constraints
• Working knowledge of search engine optimization algorithm functionalities, ranking factors and familiar with SEO/SEM best practices (Google, Bing, Yahoo etc)
• Experience with online analytical tools including Google Tools - Webmaster, Analytics, Tag Manager etc
• Experience of using WordPress or similar Content Management tools
• Experience with multivariate experiments and A/B testing
• Excellent written, oral communication and presentation skills
• A self-starter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment.
• Strong organizational, time management, and analytical skills and ability to work collaboratively in a team environment
,
This job is provided by Shine.com
💡 Quick Summary
Seeking a career-building opportunity? The Lead | SEO position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
