Job Description
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role: This role will be focussed on Super Premium brand ADVANCE, within the Mars Petcare segment, where we make life better for pets and their owners. We are seeking a strategic Loyalty Manager to build and own our recommendation model, driving advocacy across key opinion leaders including Pet professionals and Pet owners. In this newly created role, you’ll design and lead end-to-end programs that drive acquisition, engagement, retention, and advocacy— collaborating with key business stakeholders on delivery. Ultimately increasing customer lifetime value and ongoing engagement across pet life stages.
Role Title Loyalty Manager
Location: Melbourne, Victoria
Hours: Permanent, Full time
Reporting to: Portfolio Director - Super Premium
What you’ll do
Own and drive lifecycle strategy across acquisition, engagement, retention, and advocacy
Collaborate with Breeder Services and Digital Marketing teams to deliver seamless, personalised, multi-channel journeys (email, digital, social, loyalty) and segmentation that deliver measurable growth
Reimagine and manage the Professional Rewards Program and ecosystem to boost loyalty and long-term value
Define and drive best in class experiences that delight customers and drive advocacy and collaborate with business stakeholders to roadmap and increase our loyalty maturity
Report and recommend strategies by defining KPIs, analysing results, and shaping go-forward plans to maximise business impact
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role: This role will be focussed on Super Premium brand ADVANCE, within the Mars Petcare segment, where we make life better for pets and their owners. We are seeking a strategic Loyalty Manager to build and own our recommendation model, driving advocacy across key opinion leaders including Pet professionals and Pet owners. In this newly created role, you’ll design and lead end-to-end programs that drive acquisition, engagement, retention, and advocacy— collaborating with key business stakeholders on delivery. Ultimately increasing customer lifetime value and ongoing engagement across pet life stages.
Role Title Loyalty Manager
Location: Melbourne, Victoria
Hours: Permanent, Full time
Reporting to: Portfolio Director - Super Premium
What you’ll do
Own and drive lifecycle strategy across acquisition, engagement, retention, and advocacy
Collaborate with Breeder Services and Digital Marketing teams to deliver seamless, personalised, multi-channel journeys (email, digital, social, loyalty) and segmentation that deliver measurable growth
Reimagine and manage the Professional Rewards Program and ecosystem to boost loyalty and long-term value
Define and drive best in class experiences that delight customers and drive advocacy and collaborate with business stakeholders to roadmap and increase our loyalty maturity
Report and recommend strategies by defining KPIs, analysing results, and shaping go-forward plans to maximise business impact
💡 Quick Summary
Seeking a career-building opportunity? The Loyalty Manager ANZ position is now open for candidates interested in the Admin Executive sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Admin Executive is a plus.
