Job Description
About the Team
Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities.
The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.
About the Location
Collaborative Work Environment:
At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.
About the Job
The Manager, Campaign Management will work on the Omni-Channel Marketing & Personalization Operations team alongside campaign specialists, Direct Marketing Managers, HTML developers, and database analysts to execute all aspects of our omni-channel marketing and personalization strategy across email, SMS, and push. This role will support a wide range of initiatives, from simple promotional campaigns to highly dynamic, data-driven automations with cross-channel orchestration.
Primary Responsibilities
• Bring campaign deployment expertise to support and execute day-to-day campaign builds across email, SMS, and push, including data imports, quality assurance, stakeholder approvals, requirements validation, and deployment
• Review project requests from business stakeholders to determine implementation approach using established processes and best practices, and scope production requirements as needed
• Partner with campaign specialists and Direct Marketing Managers to continuously improve campaign execution processes, ensuring accuracy and adherence to best practices
• Lead, mentor, and develop Campaign Specialists
• Execute and optimize cross-channel communications, including SMS and push notifications
• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC), including capabilities, limitations, and best practices for campaign and journey development
• Communicate SFMC capabilities effectively to marketing partners to inform campaign design and execution
• Analyze campaign performance data and report insights to business stakeholders
• Support the execution and deployment of journeys within Journey Builder
• Interpret strategic briefs and recommend effective deployment tactics, including audience segmentation, journey setup, and SFMC functionality
• Collaborate with IT partners as needed to support campaign execution and data processes
Qualifications
• 4–6 years of experience in email, lifecycle, or omni-channel marketing
• Proven ability to thrive in a fast-paced environment, maintain composure under pressure, and deliver high-quality work
• Bachelor’s degree in Marketing, Information Technology, or a related field
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including journeys, automations, and ad hoc deployments
• Strong commitment to delivering exceptional customer experiences
• High attention to detail and organizational skills
• Ability to manage time effectively, follow direction, work independently, and lead a team
• Experience with reporting tools and Einstein within SFMC
Additional Job Considerations
• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.
• This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.
About the Culture
At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed.
We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, ****** orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities.
The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.
About the Location
Collaborative Work Environment:
At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.
About the Job
The Manager, Campaign Management will work on the Omni-Channel Marketing & Personalization Operations team alongside campaign specialists, Direct Marketing Managers, HTML developers, and database analysts to execute all aspects of our omni-channel marketing and personalization strategy across email, SMS, and push. This role will support a wide range of initiatives, from simple promotional campaigns to highly dynamic, data-driven automations with cross-channel orchestration.
Primary Responsibilities
• Bring campaign deployment expertise to support and execute day-to-day campaign builds across email, SMS, and push, including data imports, quality assurance, stakeholder approvals, requirements validation, and deployment
• Review project requests from business stakeholders to determine implementation approach using established processes and best practices, and scope production requirements as needed
• Partner with campaign specialists and Direct Marketing Managers to continuously improve campaign execution processes, ensuring accuracy and adherence to best practices
• Lead, mentor, and develop Campaign Specialists
• Execute and optimize cross-channel communications, including SMS and push notifications
• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC), including capabilities, limitations, and best practices for campaign and journey development
• Communicate SFMC capabilities effectively to marketing partners to inform campaign design and execution
• Analyze campaign performance data and report insights to business stakeholders
• Support the execution and deployment of journeys within Journey Builder
• Interpret strategic briefs and recommend effective deployment tactics, including audience segmentation, journey setup, and SFMC functionality
• Collaborate with IT partners as needed to support campaign execution and data processes
Qualifications
• 4–6 years of experience in email, lifecycle, or omni-channel marketing
• Proven ability to thrive in a fast-paced environment, maintain composure under pressure, and deliver high-quality work
• Bachelor’s degree in Marketing, Information Technology, or a related field
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including journeys, automations, and ad hoc deployments
• Strong commitment to delivering exceptional customer experiences
• High attention to detail and organizational skills
• Ability to manage time effectively, follow direction, work independently, and lead a team
• Experience with reporting tools and Einstein within SFMC
Additional Job Considerations
• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.
• This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.
About the Culture
At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed.
We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.
Our home office offers outstanding amenities in a fun and rewarding workplace including:
• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, ****** orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
💡 Quick Summary
Seeking a career-building opportunity? The Manager, Campaign Management position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Phoenix offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
