Manager of Events and Strategic Partnerships

Overview: The Manager of Events and Strategic Partnerships is responsible for generating a steady inflow of enterprise inbound leads by planning and executing high-impact (largely virtual) B2B events and strategic partnerships that drive brand awareness and engagement. This role requires strong strategic vision, goal-orientation, project management, organization and backwards planning, creativity, and relationship-building skills. The role is integral to achieving EcoEnclose’s customer acquisition growth, community building and impact goals.

Key Responsibilities:Strategic Partnership Management:

1 Partnership Development and Management:
• Identify ideal strategic partnerships that align with EcoEnclose’s target customer profile, and support our goals for customer acquisition, product innovation, and revenue growth.
• Outreach to potential strategic partners and develop mutually beneficial strategies and agreements with these organizations. Maintain in-depth, long-term relationships with key strategic partners.

2 Joint Go-to-Market Initiatives:
• Collaborate with strategic partners to design and execute joint go-to-market strategies, including but not limited to: co-hosted events, cross-promotional activities, list sharing, and more. The goal of these strategies is to generate enterprise inbound leads.
• Ensure the leads generated through these initiatives are tracked and seamlessly moved to the business development team, and where relevant, to our sustainability and/or sales teams for conversion into meetings, opportunities, or long-term nurturing.

3 Negotiation and Contract Management:
• Execute negotiations for partnership agreements, ensuring favorable terms and mutually beneficial outcomes.
• Draft, review, and manage contracts, ensuring all legal and business requirements are met.

4 Performance Monitoring and Reporting:
• Track and analyze interested, qualified leads, and opportunities generated weekly
• Assess performance of events and partnerships, using data and analysis to continuously improve our efforts and execution
• Share data weekly with manager and senior leadership

Learning Series and Event Management:

1 Event Strategy and Planning:
• Develop and execute a virtual event strategy, including webinars and other formats, that engage the right individuals from our target brands
• Oversee logistics and agency management to ensure seamless execution of events.

2 Event Promotion and Lead Generation:
• Work closely with sustainability, digital, business development and ad agencies to promote events, attract the right attendees, and generate leads.
• Ensure the leads generated through virtual events are tracked and seamlessly handed off to sales, sustainability and/or business development for conversion into opportunities (or long-term nurturing).

3 Stakeholder Collaboration:
• Collaborate with internal stakeholders, including sustainability, product, business development, sales and leadership teams, to ensure events build on our brand, promote our expertise, and align with our overall business goals.
• Manage and engage with event speakers and experts to create valuable content that builds EcoEnclose’s reputation as thought leaders and packaging partners.

Key Goals:
• Establish 5-10 strategic partnerships by the end of 2025, and execute on 2-3 marketing initiatives with each
• Virtual events are held no less than monthly (at least 12 in 2025)
• Together, these strategies generate 375 inbound leads in 2025
• Collectively, efforts are ROI positive within 12 months, by generating $1mm in revenue by the end of 2025. Fully loaded cost per qualified lead of $500-$750
• EcoEnclose has established mission and business-aligned strategic partnerships and is running impactful events. In addition to lead gen, these strategies also strengthen our brand and reputation as a packaging/sustainability thought leader and sustainability partner to brands
• Technology and tracking systems are smooth, ensuring that engaged leads are tracked, nurtured, converted into opps – and that those who don’t take immediate action with us do so long-term

Qualifications:
• Bachelor’s degree in operations, marketing, business, or a related field; MBA preferred.
• 3+ years of experience in partnership management in a B2B environment, or in executing joint marketing or sales initiatives.
• Proven track record of executing on mutually beneficial partnerships
• Strong negotiation, communication, and project management skills.
• Ability to use technology systems to manage work, track results, and nurture leads. Comfort with adopting technology systems and enhancing them to meet your specific workflow is a plus.
• Ability to collaborate across departments and influence stakeholders to achieve business goals.

Skills:
• Backwards Planning: Expertise in setting long-term goals, backwards planning against those goals, tracking weekly progress and achievement, and course correcting as needed to achieve success.
• Project Management: Expertise in managing complex logistics and deadlines.
• Relationship Building: Strong interpersonal skills for cultivating long-term partnerships.
• Analytical Thinking and Data Orientation: Ability to track and report on event and partnership KPIs. Ability to use this data to understand trends, opportunities for improvement, and identify the most promising future partnerships and event strategies.
• Creative Problem Solving: Adept at creating innovative strategies for events and partnerships to drive business growth.
• Communication: Excellent written and verbal communicator

Compensation: $70,000 - $100,000, plus benefits.
• **TO APPLY: Email the following required materials to frank@ecoenclose.com : (1)Resume, (2)Cover letter, and (3)a link to a ~5-minute video (loom.com or another video platform) describing your interest in the position and your experience / past success with strategic partnerships and/or company-led events.

Candidates with no relevant experience will not be considered. Candidates with 7+ years of relevant experience are encouraged to apply, and would have flexibility for increased compensation beyond this range.

United States
Colorado
Louisville Show on map Get directions