Marketing & Communications Executive

Location
Bengaluru, Karnataka
 
Full job description
Company Description

Grand Mercure Bangalore offers 126 suite style rooms with in-built kitchenettes. Our rooms offer the privacy you want but with the luxury and indulgence of a hotel. These suites are modern, tasteful and relaxing, suiting purposes of both leisure as well as business. Bright and spacious, they also include flat screen televisions, DVD players, music systems, Wi-Fi and 24 hour room service.

Grand Mercure is known for its passion for food and wine. Dining is always a culinary experience with ‘The Verandah’, our Global Cuisine restaurant and ‘By The Blue’, our poolside RestoBar which offers inspired Indian cuisine.


Job Description

Key Responsibilities:

Brand & Marketing Strategy

Implement hotel-level marketing activities in alignment with the brand strategy and commercial priorities.
Ensure consistency of all communication materials with Accor brand guidelines.
Activate regional and global marketing campaigns locally, adapting them to suit individual hotel identities.
Digital & Social Media Management

Manage hotel websites and content updates on all online platforms (including Accor, OTA, and Google Business listings).
Curate and execute social media content calendars for all three hotels, focusing on engagement, storytelling, and brand positioning.
Support paid media campaigns (social, search, display) in collaboration with digital partners or the regional digital team.
Manage online food aggregators for all three hotels
Public Relations & Media

Coordinate with PR agencies to secure media coverage, influencer partnerships, and brand visibility.
Draft and distribute press releases, event briefs, and key messaging documents.
Organize and host media and influencer visits, ensuring impactful coverage and storytelling.
Visual Content & Collaterals

Manage visual identity across hotels by producing on-brand collaterals, creatives, and signage.
Coordinate photo and video shoots to create a bank of quality marketing assets.
Maintain brand standards in all guest-facing communication touchpoints, both digital and print.
Internal Communication & Engagement

Support internal events, colleague recognition campaigns, and CSR initiatives with creative communication solutions.
Collaborate with different departments to have the correct brand messaging
Measurement & Reporting

Prepare monthly performance reports covering digital KPIs, social metrics, PR clippings, and marketing ROI.
Monitor competitor activities and stay abreast of local market trends to inform campaign strategy.
Key Requirements:

Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
Strong understanding of digital platforms, content tools (e.g. Canva, Adobe Suite), and social media trends.
Excellent command of written and spoken English.
Creativity, attention to detail, and ability to multitask across diverse hotel environments.
Willingness to travel to Mysore periodically as required for on-ground support.

Qualifications

Experience in E-Commerce / Digital Marketing in Hospitality or Retail
A degree in Hospitality Management or Marketing and Communications
Excellent English, both verbal and written
Strong understanding of current digital marketing concepts, strategy and best practice
Excellent Presentation and customer relationship skills
Energetic and passionate to work
Innovative approach to work

Additional Information

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.