Marketing Executive

Kimaya Himalayan Beverages LLP is a corporate and manufacturing entity established in November 2018 with exceptional values and conscience towards our consumers. Being a bunch of passionate beer enthusiasts, we are entering the crowd now to ‘Disrupt’. With profusion of brands in liquor industry, we are not here just to sell but revolutionize consumer experience with ‘Innovation & Excellence’.

We aim to transform the INR 383bn+ Beer market in India through a razor focus on brewing award-winning beers, building an authentic Indian brand identity while minimizing compliance and operating risks via an asset and cost-light operating model.

KHB houses a highly recognized & awarded beer brand of India – ‘BeeYoung’ being India’s First Crafted Strong Beer. BeeYoung is authentic homegrown beer, crafted to perfection with an aim to target the new discerning beer consumer in India who desires more complex flavors made with quality ingredients, delivered at the right price.

Website – www.kimayahimalayan.com; www.beeyoung.co.in;

Instagram & Facebook - @beeyoungbeer

LinkedIn – Kimaya Himalayan Beverages

Location : Head office (Delhi)

Industry: FMCG/ Alco- Bev

Type: Full-time

Responsibilities:

· Develop and execute comprehensive marketing strategies to enhance brand visibility, drive customer engagement.

· Collaborate with cross-functional teams to create captivating content, including YouTube videos, social media posts, Reels, twitter that resonates with the target audience.

· Manage and optimize social media platforms to increase followers, foster community engagement and drive sales.

· Create and oversee marketing campaigns to effectively communicate about the product promotions, new product launches and educational content to our subscribers.

· Conduct market research to identify trends, customer preferences, and competitor activities, and utilize insights to refine marketing approaches.

· Plan and execute promotional events, on-ground activities at the trade level and consumer promotions at retail.

· Plan and execute corporate communication for the organisation.

· Monitor and analyse SM key performance indicators (KPIs) to measure the success of marketing campaigns and provide regular reports to management.

· Collaborate with design teams to develop visually appealing marketing collats, packaging, and POSM that align with our brand identity.

· Establish and maintain relationships with vendors and maintain regular ordering and proper Inventory of branding materials.

· Stay up to date with industry trends, emerging technologies, and marketing innovations to continually enhance our marketing strategies.

QUALIFICATION

Preferably post graduate with relevant marketing experience of 1-2 years in Fashion/FMCG/ Alco- Bev/ Food & Beverage industry

EXPERIENCE

• Strong analytical, communication & MIS skills

• Ability to liaise at all levels internally and externally

• Experience includes retail and or on trade

• Knowledge and experience of consumer and trade promotions

BEHAVIOURAL SKILLS

• Flexible and creative

• Exceptional social and communication skills with sparkling personality

• An individual with high energy and enthusiasm

• Willing to travel extensively

• Good interpersonal skills

• Working knowledge of brand building in the market

• Should have an eye for detail and a penchant for quality execution – perfectionist – should seek to improve upon everything

• Self-starter with high energy and confidence

Join us in making a positive impact while cultivating a thriving and purposeful career. If you are a dedicated marketing professional with a passion for Brewing, we invite you to apply. Cheers