Marketing Lead

Job Description

We're looking for a seasoned, yet impatient marketing adventurer to form the first part of our Indian marketing team. Not only are you a successful, liked and respected leader, you're also known to get your hands dirty and do the work, no matter what that means. You will be our first member of our Indian marketing team and it is your job to both run the show and recruit your fellow team mates as you go.

Here's what we need you to do:
• Critique our current, and help formalize our future marketing and growth strategy in India.
• Make all the right connections and whip up mutually beneficial partnerships.
• Establish, activate and develop our affiliate program.
• Take care of our player community. Talk to them, understand them, fight for them and keep them craving for more.
• Run PPC campaigns and create a PPC scalability plan that you also execute.
• Identify and contract rising star influencers and turn them into valuable partners.
• Work with our CEO to establish a Marketing Team Growth Plan, both taking internal trainings and recruitment into account.
• Recruit your very own dream team.
• Run player promotion campaigns and competitions.
• Research and implement (along with our tech team) all the marketing tools we need in order to automate the grind and focus our minds on creativity.
• Be ultimately responsible for combatting marketing fraud.
• Find and seize opportunities in the product to increase the friend invites and k-factor of each acquired user.
• Envision and execute on other ingenious growth tactics and hacks.
• Fine-tune our marketing basics, such as positioning, offer, value prop, brand guidelines and general tone of voice.
• Don't deliver reports - deliver results we can see, feel and taste. Well and reports too, but you get the point.
Qualifications

Okay, so we're asking for a lot. We're ONLY interested in people that enjoy a tough challenge and are ready for a full-blown adventure. So your mindset is just as important as your qualifications and skills. We believe that you:
• Have at least 5 years experience of building and running successful cross-functional marketing teams, with equal doses growth and retention focus.
• Have at least 5 years of hands-on experience of running PPC campaigns, writing copy, press releases, negotiating with partners, implementing analytics, running affiliate programs, running influencer campaigns, identifying and dealing with marketing fraud, etc etc. You get the picture - you need to really be able to practice what you preach.
• Have solid experience from fantasy sports, both professionally, but preferably also as a player yourself.
• Are an early adaptor of all things AI and is childishly curious about how it can help us achieve our goals.
• Have a list of verifiable achievements focusing on growth and retention.
• Are a systems-thinker not prone to overthinking. You intuitively know how to balance analysis and planning with actual execution.
• Are a seriously likeable character with the ability to combine silly humor with laser-focused delivery of KPIs.
• Speak and write perfect English and Hindi.
• Are up-to-date with all the major marketing platform policies and laws applicable to fantasy sports in India.
• Have deep experience of working with various MMPs and DMPs.
• Hands-on experience of the following tools:
• Google Ads
• Facebook Ads
• Google Gsuite
• Figma, Photoshop, Illustrator, InDesign
• Mailchimp
• WordPress
• Firebase
• Google Analytics
• Have a keen interest in marketing automation, the latest trends and new tech in the field at large.
• Are in it for the long-haul. Maybe you're tired of red tape, bureaucracy and being held back. Here's your opportunity to craft the team and experience you always wanted. Join our adventure to take the fantasy sports industry by surprise and provide the people with a genuinely new experience never seen before.
Additional Information

What can you expect?

Hard work. That's for sure. But also to be part of a real adventure. We believe in autonomy, passion and freedom. As our first ever Marketing Lead joining us now, you will have an incredible impact on the direction we take.

Also expect direct communication, fast decision making, constant improvements and tweaks. You'll be part of a highly talented team with high expectations and lots of opinions, but with a strong respect for each other. You need to appreciate the startup environment and thrive in it.

So, you're gonna have to work hard. Dedicate your heart, brain and soul. To learn as you go and utilize your already packed arsenal of skills to the fullest each day. In return you'll have a lot of fun, while building something to be proud of. Some other perks include:
• A competitive salary package.
• A friendly startup environment with coworkers that care about you.
• Flexible working hours.
• Flexible vacation policy.
• Ability to work remotely from time to time