Job highlights
Identified by Google from the original job post
Qualifications
Bachelor’s degree in Marketing or relevant field
4+ years of work experience in content and communications with a strong understanding of customer journeys
Excellent verbal and written communication skills
Highly organized and detail-oriented
Strategic thinking
Benefits
Competitive base salary, bonuses, and comprehensive employee benefits programs
Responsibilities
This is a brand new role for new, high-potential channels such as 3rd party seminars and in-home sales
Reporting to our Director of Lead Engagement, we’ll count on you to create and optimize customer acquisition content
This will include impactful 3rd party seminar presentations
You will also lead the creation and optimization of email, SMS, and IVR journeys and digital touchpoints (including landing pages) to maximize lead acquisition, registration, attendance, and conversion for our emerging sales channels
Create persuasive presentations for seminar sales with a focus on 3rd party products in collaboration with Marketing and Sales leaders
Generate leads for regional seminars
Develop effective pre-event lead journeys through marketing communications to generate RSVPs
Follow-up with post-event journeys to maximize conversion
Devise and optimize content across email, SMS, creatives, web page channels, and more
Partner with internal Marketing Automation, Digital Marketing, Sales Operations, and IT teams to drive timely, effective communications
Generate assets to support lead acquisition and conversion such as copy and visuals, in-seminar and in-home assets, presentations, downloadable guides, videos, infographics, animations, and more
Monitor and report on the performance of marketing initiatives to ensure continuous improvement
Job description
Description

This is a hybrid position based in South Florida. Work on-site at our headquarters in Plantation on Tuesdays and Thursdays and remotely on Mondays, Wednesdays, and Fridays. A fully remote work arrangement may also be considered.

Are you a Marketing professional experienced and passionate about content, communications, and strategy? If so, you can be MASA’s new Marketing Manager, Emerging Sales Channels ! This is a brand new role for new, high-potential channels such as 3rd party seminars and in-home sales. We need to develop and implement marketing content and communications for those channels that drive lead acquisition and generate sales conversions.

About Us

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at

What You Will Do

Reporting to our Director of Lead Engagement, we’ll count on you to create and optimize customer acquisition content. This will include impactful 3rd party seminar presentations. You will also lead the creation and optimization of email, SMS, and IVR journeys and digital touchpoints (including landing pages) to maximize lead acquisition, registration, attendance, and conversion for our emerging sales channels.

Your main responsibilities will include:
• Create persuasive presentations for seminar sales with a focus on 3rd party products in collaboration with Marketing and Sales leaders. Generate leads for regional seminars.
• Develop effective pre-event lead journeys through marketing communications to generate RSVPs. Follow-up with post-event journeys to maximize conversion.
• Devise and optimize content across email, SMS, creatives, web page channels, and more.
• Partner with internal Marketing Automation, Digital Marketing, Sales Operations, and IT teams to drive timely, effective communications.
• Generate assets to support lead acquisition and conversion such as copy and visuals, in-seminar and in-home assets, presentations, downloadable guides, videos, infographics, animations, and more.
• Monitor and report on the performance of marketing initiatives to ensure continuous improvement.

What We Need From You

Hard skills:
• Bachelor’s degree in Marketing or relevant field.
• 4+ years of work experience in content and communications with a strong understanding of customer journeys. Digital marketing experience preferred.
• Ability to independently monitor and report on the performance of marketing initiatives.
• Extremely proficient with Microsoft Office Suite and related program software.

Soft skills:
• Excellent verbal and written communication skills.
• Highly organized and detail-oriented.
• Strategic thinking.

What We Will Provide You

Competitive base salary, bonuses, and comprehensive employee benefits programs.

A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."

An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
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