Marketing Manager| EV|2W CV

You will work towards developing and rolling out end to end marketing calendar for all product ranges and work with the agency team to conceptualize and successfully implement the branding activity including creative work, media, advertising and communication plans for ATL, BTL activities and digital platform as part of Go To Market approach.

Your key deliverables will be…

· Developing, implementing and monitoring short term and long-term marketing plans for product ranges within budgets for enhancing productivity.

· Generating demand through innovative and creative approaches for media support in line with the priorities.

· Implementing the marketing plan – both state wise and product brand wise for increased volumes and market share

· Preparing briefs for new campaign/products launches with creative agencies post input from stakeholder teams – Product marketing, sales, customer care & business development.

· Undertaking all ATL / BTL led market interventions as per corporate branding policy, networking with the agency, sales, after sales and product development teams.

· Conceptualizing and implementing programs including EMPs, overseeing PR activities pertaining to new product launches and ongoing campaigns in coordination with the PR agency

· Managing new product launches on the digital platform, website up gradation and management including the existing website.

· Measuring ROI of all ATL/BTL campaigns, data mining of enquiries at all dealerships, recommending corrective actions for higher impact, reducing cost per enquiry and working towards improving PVPL spend productivity and impact.

· Guiding efforts towards enquiry generation and further sales conversion of all ATL / BTL campaigns.

· Coordinating all creative development for outdoor, CI, collaterals including POP and creating digital marketing platform including ideation and planning.

· Planning, evaluating, executing and analyzing media campaigns and monitoring competition campaigns / SOV, monitoring FAN process and timelines.

· End to end website management with search engine optimization implementation

· Executing timely language translations in vernacular and coordinate closures

· Managing vendors, code creation and vendor payment coordination, POS printing and distribution, quality check and evaluation of vendors for optimized results and enquiry generation.

· Updating relevant content, leveraging on influencer marketing and content marketing, implementing social media marketing on various digital and e-commerce platforms

· Engaging digital space for e-mailers, ensuring traffic spikes and monitoring hits and conversions.

· Coordinating PR for BTL campaigns, events and launches at the local level, monitoring competition campaigns, events and provide feedback.

· Mapping enquiries from all marketing mediums sharing with field team for necessary actions.