Marketing Manager - Go To Market

Job description
Marketing Manager – Go To Market

Part time – 3 days per week

We are seeking a dynamic and adaptable marketing professional to join our Direct Wealth Go-to-Market (GTM) team on a job share basis, working three days per week. This role offers a unique opportunity to contribute to high-impact marketing initiatives while collaborating closely with the existing GTM Direct Wealth Marketing Manager.

It’s an exciting time to join the Direct Wealth GTM team as the Direct Wealth business has ambitious growth plans so if you feel passionate about making a positive impact, this is the place to be!

A bit about the job:

Our Direct Wealth GTM team is divided into two focused squads: Awareness & Consideration, and Acquisition & Retention. This role will sit in the Acquisition & Retention squad, you'll be at the forefront of driving commercial excellence through innovative campaigns and strategies. Your mission? To achieve ambitious trading goals in collaboration with the Direct Wealth business and Centres of Excellence.

The ideal candidate will be proactive and results-driven, with a strong ability to identify and act on opportunities that drive commercial success. Excellent communication and collaboration skills are essential, as the role requires seamless coordination, shared accountability, and mutual support within the job share partnership.

Responsibilities of this role will include:
• Ability to effectively translate objectives and goals into impactful marketing plans and deliveries
• Management of marketing budgets, ensuring ROI is maximised
• Build strong relationships and influence teams across GTM, Digital, Data, and CoE.

Skills and experience we’re looking for:
• Strong performance and trading marketing skills
• Passion for the numbers and good understanding of the business commercials
• Proven marketing experience across all disciplines is preferable
• Good understanding of FCA rules and regulations
• Strong analytical skills and ability to interpret data into impactful activities

Due to this being a role in scope for Insurance Distribution Directive (IDD) it is a prerequisite that you are not currently bankrupt and do not have an unspent conviction for a serious criminal offence, in applying for this role you are certifying that you satisfy both of these requirements.

Please ensure that the job history information on your Career Profile is up to date before submitting your application, or attach an up-to-date CV.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

We’d love it if you could submit your application online. If you require an alternative method of applying, please email phil.rooney@aviva.com
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