Marketing Manager Growth & Retention - Hawthorn East
Place of work
Hawthorn East
Job details
Job description, work day and responsibilities
Location
Hawthorn East VIC
Benefits
Pulled from the full job description
Parental leave
Free parking
Employee stock purchase plan
Salary packaging
Full job description
We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.
About the team
As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.
About the role
A 12-month secondment / fixed term full time opportunity for a Marketing Manager – Growth & Retention has arisen within our dynamic Customer Lifecycle Management and Lifestyle Services Marketing.
Applications close Friday 1st August
What you’ll be doing
Reporting to the Senior Marketing Manager Growth & Retention, you’ll develop a data driven lifecycle marketing approach to effectively engage Coles customers from retention to reactivation, and to agreed targets.
You’ll also
Lead the development of the Coles Supermarkets/Online Retention lifecycle marketing strategy
Drive efficiencies with marketing automation through set up of triggered emails within the lifecycle program
Track channel performance, analytics and reporting to measure effectiveness and share actionable insight
Champion continuous improvement of communication programs and develop and optimise workflows
Act as a SME across wider marketing department in the areas of retention, growth & loyalty.
Lead a small team of customer marketing specialists.
About you & your skills
Tertiary qualified in Advertising, Marketing or Business you’re a CRM or Digital Marketing Manager with 5+ years’ experience. You’ll have proven data driven marketing experience, an ability to target customers, evaluate performance and identify opportunities for development. You’ll demonstrate strong MarTech literacy, with experience integrating, embedding, and scaling MarTech platform usage.
You’ll also need
Experience using enterprise email platforms and campaign management tools
Digital and customer analytics, customer segmentation & targeting experience
Exceptional influencing, stakeholder management, project management & attention to detail
Proven experience leading a high performing team
Campaign planning & delivery experience
1:1 marketing expertise across digital & traditional channels.
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What’s in it for you?
Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process
We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, ****** orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au
Job ID: 160875
Employment Type: Fixed Term
Company address
You will be redirected to another website to apply.
Offer ID: #1227122,
Published: 7 hours ago,
Company registered: 2 months ago
