Job Description
A successful Marketing Manager is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).
CORE FOCUS & ESSENTIAL RESPONSIBILITIES
Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings.
Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications.
Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences.
Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences.
Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results.
Work closely with F&B teams to drive traffic to the property's outlets through organic and paid channels.
Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty.
Work with the HRI and brand Digital team and agency partners on performance marketing strategies, budgets, briefs and creative.
Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values.
Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music.
Manage allotted marketing and Music & Entertainment budget, in collaboration with the HRI and Brand teams and property DOSM.
Communicate quarterly marketing initiatives and programming calendar to HRI and Brand teams, Press team, and agencies partners in a timely manner for media support.
Work with the Press team to field media requests, on-property media tours and photo shoots.
Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals.
Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization.
Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.
CORE FOCUS & ESSENTIAL RESPONSIBILITIES
Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings.
Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications.
Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences.
Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences.
Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results.
Work closely with F&B teams to drive traffic to the property's outlets through organic and paid channels.
Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty.
Work with the HRI and brand Digital team and agency partners on performance marketing strategies, budgets, briefs and creative.
Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values.
Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music.
Manage allotted marketing and Music & Entertainment budget, in collaboration with the HRI and Brand teams and property DOSM.
Communicate quarterly marketing initiatives and programming calendar to HRI and Brand teams, Press team, and agencies partners in a timely manner for media support.
Work with the Press team to field media requests, on-property media tours and photo shoots.
Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals.
Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization.
Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New Orleans offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
