Marketing Manager

Marketing Manager (Hybrid)

Locations: Washington DC, NYC (in office twice weekly)

PSB Insights: www.psbinsights.com

About PSB

PSB Insights is a global research consultancy. Our mission: to bring decisions out of the dark for our

clients. Our approach: disruptive methodologies, smarter working models, and a relentless pursuit

of better decision-making. At PSB, research is a means to an end. We are focused on what our

clients care about: Data-driven decisions. Breakthrough strategies. Stronger outcomes. We are a

passionate team of 70 researchers, scientists, strategists, and storytellers who believe in the power

of understanding to shape a better future. We hire critical thinkers. If you have a thirst to grow. To

learn from some of the best. Read on.

About the Role

PSB is seeking a Marketing Manager to support in shaping our thought leadership strategy, growing

brand awareness, and elevating our market presence. Reporting directly to the SVP of Marketing on a

team of two, this role is a critical addition to our growing marketing team. This position offers the

opportunity to be involved in the building of a marketing team from the ground up. You will have the

opportunity to influence marketing and growth strategy, manage key initiatives, and drive meaningful

engagement with our target audiences.

Because we will be a team of two, applicants should thrive in a multi-disciplinary setting, be

comfortable with change and evolution, and be willing to jump in and learn new skills. We are looking

for a marketing professional or a writer/journalist or creative who can balance strategy with

execution. This individual should be a strong content marketer, creative storyteller, and brand

strategist who thrives in a fast-moving environment.

What You’ll Do

Thought Leadership & Content Strategy (primary function)

• Guide the development of a comprehensive thought leadership strategy (already in progress)

to position PSB as a thought leader in the industry.

• Partner with senior executives to develop and execute executive thought leadership in the

form of long-form blogs and social media posts.

• Support in the creation of an overall thought leadership strategy.

• Lead content creation in support of this strategy, ensuring alignment with brand messaging

and SEO best practices.

• Create or manage external partners/designers to produce high-quality marketing assets for

social media and website.

• Own the editorial calendar, driving consistent, high-impact content across multiple

platforms.

• Support in the creation of a video strategy across multiple platforms.


Product Roll Out

• Work with innovation and research teams to build marketing plans for new products.

• Support in the rolling out of products/services (3-4 planned in 2025).

• Create marketing materials, brief sales teams, and manage content related to product roll

outs.

Brand & Communications Management

• Ensure strong and consistent brand positioning across all marketing materials.

• Develop compelling case studies and work with project teams to secure client testimonials

for our new website.

• Support the development of press releases, media pitches, and speaking submissions for

conferences and executive appearances.

Digital & Event Marketing

• Drive brand visibility through earned and owned media, LinkedIn, and digital marketing

initiatives.

• Collaborate with leadership to identify and execute on key conference and webinar

opportunities.

• Lead the development of event collateral and promotional campaigns.

Team & Strategy Leadership

• Provide strategic recommendations to the SVP of Marketing on brand positioning, content

strategy, and digital engagement.

• Analyze and report on marketing performance metrics, optimizing content and campaign

effectiveness.

Internal Communications

• Support as needed on internal communications, including a weekly newsletter and any all hands meetings.

Who You Are

• We consider this a creative position, that many different backgrounds may be successful in;

some examples include experience in B2B marketing, experience in thought leadership,

journalism, creative writing, creative asset development, influencer marketing, and more.

• We are looking for someone with at least 5 years of experience in one or more of these

industries

• Strong writing and storytelling skills, with the ability to distill complex ideas into

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