Job Description
Marketing Manager (Hybrid)
Locations: Washington DC, NYC (in office twice weekly)
PSB Insights: www.psbinsights.com
About PSB
PSB Insights is a global research consultancy. Our mission: to bring decisions out of the dark for our
clients. Our approach: disruptive methodologies, smarter working models, and a relentless pursuit
of better decision-making. At PSB, research is a means to an end. We are focused on what our
clients care about: Data-driven decisions. Breakthrough strategies. Stronger outcomes. We are a
passionate team of 70 researchers, scientists, strategists, and storytellers who believe in the power
of understanding to shape a better future. We hire critical thinkers. If you have a thirst to grow. To
learn from some of the best. Read on.
About the Role
PSB is seeking a Marketing Manager to support in shaping our thought leadership strategy, growing
brand awareness, and elevating our market presence. Reporting directly to the SVP of Marketing on a
team of two, this role is a critical addition to our growing marketing team. This position offers the
opportunity to be involved in the building of a marketing team from the ground up. You will have the
opportunity to influence marketing and growth strategy, manage key initiatives, and drive meaningful
engagement with our target audiences.
Because we will be a team of two, applicants should thrive in a multi-disciplinary setting, be
comfortable with change and evolution, and be willing to jump in and learn new skills. We are looking
for a marketing professional or a writer/journalist or creative who can balance strategy with
execution. This individual should be a strong content marketer, creative storyteller, and brand
strategist who thrives in a fast-moving environment.
What You’ll Do
Thought Leadership & Content Strategy (primary function)
• Guide the development of a comprehensive thought leadership strategy (already in progress)
to position PSB as a thought leader in the industry.
• Partner with senior executives to develop and execute executive thought leadership in the
form of long-form blogs and social media posts.
• Support in the creation of an overall thought leadership strategy.
• Lead content creation in support of this strategy, ensuring alignment with brand messaging
and SEO best practices.
• Create or manage external partners/designers to produce high-quality marketing assets for
social media and website.
• Own the editorial calendar, driving consistent, high-impact content across multiple
platforms.
• Support in the creation of a video strategy across multiple platforms.
Product Roll Out
• Work with innovation and research teams to build marketing plans for new products.
• Support in the rolling out of products/services (3-4 planned in 2026).
• Create marketing materials, brief sales teams, and manage content related to product roll
outs.
Brand & Communications Management
• Ensure strong and consistent brand positioning across all marketing materials.
• Develop compelling case studies and work with project teams to secure client testimonials
for our new website.
• Support the development of press releases, media pitches, and speaking submissions for
conferences and executive appearances.
Digital & Event Marketing
• Drive brand visibility through earned and owned media, LinkedIn, and digital marketing
initiatives.
• Collaborate with leadership to identify and execute on key conference and webinar
opportunities.
• Lead the development of event collateral and promotional campaigns.
Team & Strategy Leadership
• Provide strategic recommendations to the SVP of Marketing on brand positioning, content
strategy, and digital engagement.
• Analyze and report on marketing performance metrics, optimizing content and campaign
effectiveness.
Internal Communications
• Support as needed on internal communications, including a weekly newsletter and any all hands meetings.
Who You Are
• We consider this a creative position, that many different backgrounds may be successful in;
some examples include experience in B2B marketing, experience in thought leadership,
journalism, creative writing, creative asset development, influencer marketing, and more.
• We are looking for someone with at least 5 years of experience in one or more of these
industries
• Strong writing and storytelling skills, with the ability to distill complex ideas into
Locations: Washington DC, NYC (in office twice weekly)
PSB Insights: www.psbinsights.com
About PSB
PSB Insights is a global research consultancy. Our mission: to bring decisions out of the dark for our
clients. Our approach: disruptive methodologies, smarter working models, and a relentless pursuit
of better decision-making. At PSB, research is a means to an end. We are focused on what our
clients care about: Data-driven decisions. Breakthrough strategies. Stronger outcomes. We are a
passionate team of 70 researchers, scientists, strategists, and storytellers who believe in the power
of understanding to shape a better future. We hire critical thinkers. If you have a thirst to grow. To
learn from some of the best. Read on.
About the Role
PSB is seeking a Marketing Manager to support in shaping our thought leadership strategy, growing
brand awareness, and elevating our market presence. Reporting directly to the SVP of Marketing on a
team of two, this role is a critical addition to our growing marketing team. This position offers the
opportunity to be involved in the building of a marketing team from the ground up. You will have the
opportunity to influence marketing and growth strategy, manage key initiatives, and drive meaningful
engagement with our target audiences.
Because we will be a team of two, applicants should thrive in a multi-disciplinary setting, be
comfortable with change and evolution, and be willing to jump in and learn new skills. We are looking
for a marketing professional or a writer/journalist or creative who can balance strategy with
execution. This individual should be a strong content marketer, creative storyteller, and brand
strategist who thrives in a fast-moving environment.
What You’ll Do
Thought Leadership & Content Strategy (primary function)
• Guide the development of a comprehensive thought leadership strategy (already in progress)
to position PSB as a thought leader in the industry.
• Partner with senior executives to develop and execute executive thought leadership in the
form of long-form blogs and social media posts.
• Support in the creation of an overall thought leadership strategy.
• Lead content creation in support of this strategy, ensuring alignment with brand messaging
and SEO best practices.
• Create or manage external partners/designers to produce high-quality marketing assets for
social media and website.
• Own the editorial calendar, driving consistent, high-impact content across multiple
platforms.
• Support in the creation of a video strategy across multiple platforms.
Product Roll Out
• Work with innovation and research teams to build marketing plans for new products.
• Support in the rolling out of products/services (3-4 planned in 2026).
• Create marketing materials, brief sales teams, and manage content related to product roll
outs.
Brand & Communications Management
• Ensure strong and consistent brand positioning across all marketing materials.
• Develop compelling case studies and work with project teams to secure client testimonials
for our new website.
• Support the development of press releases, media pitches, and speaking submissions for
conferences and executive appearances.
Digital & Event Marketing
• Drive brand visibility through earned and owned media, LinkedIn, and digital marketing
initiatives.
• Collaborate with leadership to identify and execute on key conference and webinar
opportunities.
• Lead the development of event collateral and promotional campaigns.
Team & Strategy Leadership
• Provide strategic recommendations to the SVP of Marketing on brand positioning, content
strategy, and digital engagement.
• Analyze and report on marketing performance metrics, optimizing content and campaign
effectiveness.
Internal Communications
• Support as needed on internal communications, including a weekly newsletter and any all hands meetings.
Who You Are
• We consider this a creative position, that many different backgrounds may be successful in;
some examples include experience in B2B marketing, experience in thought leadership,
journalism, creative writing, creative asset development, influencer marketing, and more.
• We are looking for someone with at least 5 years of experience in one or more of these
industries
• Strong writing and storytelling skills, with the ability to distill complex ideas into
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Washington offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
