Job Description
AARP's mission is to empower people 50 and older to choose how they live as they age. We achieve this through our Integrated Communications and Marketing Group, which includes various teams that manage AARP's reputation, drive engagement, and showcase our mission and value.
We are seeking a Digital Marketing Manager to oversee campaign execution, manage complex operations, and develop strategic partnerships across the enterprise. This includes acquiring and renewing members through non-traditional digital media marketing channels, managing private inventory, and overseeing placements with external publishers.
Responsibilities include designing and implementing communications and outreach strategies, managing organizational digital properties, and optimizing online channels. This role also requires tracking campaign results and adjusting marketing strategies accordingly.
To succeed in this role, you will need expertise in direct response marketing strategies, proficiency in analytics software, and the ability to learn new marketing and analytics software. A Bachelor's degree and 7+ years of experience in direct response marketing are required.
AARP offers a competitive compensation and benefits package, including a 401(k), health, dental, and vision plans, life insurance, paid time off, and performance-based recognition.
We are seeking a Digital Marketing Manager to oversee campaign execution, manage complex operations, and develop strategic partnerships across the enterprise. This includes acquiring and renewing members through non-traditional digital media marketing channels, managing private inventory, and overseeing placements with external publishers.
Responsibilities include designing and implementing communications and outreach strategies, managing organizational digital properties, and optimizing online channels. This role also requires tracking campaign results and adjusting marketing strategies accordingly.
To succeed in this role, you will need expertise in direct response marketing strategies, proficiency in analytics software, and the ability to learn new marketing and analytics software. A Bachelor's degree and 7+ years of experience in direct response marketing are required.
AARP offers a competitive compensation and benefits package, including a 401(k), health, dental, and vision plans, life insurance, paid time off, and performance-based recognition.
💡 Quick Summary
Seeking a career-building opportunity? The Marketing Operations Director position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Washington offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
