Marketing Specialist

Full job description
Island Getaway Tours is seeking an experienced Marketing Specialist with a strong understanding of the Bay of Islands tourism landscape to lead and execute our marketing initiatives that support our brand growth, customer engagement, and business performance.


A unique opportunity for a marketing professional who lives and breathes the Bay of Islands - someone who understands the region, its key visitor markets, seasonal patterns, and the tourism
operators.

Job Type: Full-time, permanent role (minimum 30 hours per week)
Location: Paihia, Northland

Key Responsibilities

Develop and implement comprehensive marketing strategies across digital, social media, website, email, and print platforms.
Plan, create, and manage engaging content—particularly short-form video and imagery—for use across social media, with a focus on audience engagement and brand consistency.
Oversee the maintenance and optimisation of the company website, including content development, layout design, and SEO.
Conduct ongoing market research and customer analysis to identify emerging trends, visitor preferences, and competitive positioning.
Monitor and benchmark competitor offerings, pricing, and promotions to ensure market competitiveness.
Build and maintain effective relationships with local accommodation providers, tourism businesses, and travel distribution partners—including cruise ship operators.
Design and produce marketing materials such as brochures, signage, and promotional collateral, ensuring alignment with brand standards.
Track and report on campaign effectiveness using digital analytics tools, with actionable recommendations for continuous improvement.
Collaborate with operational staff to support on-board content creation, product development, and delivery of consistent brand messaging.
Represent the business at industry events, promotional activities, and trade engagements as required.
Required Experience and Skills/Qualification

Bachelor's degree in Marketing, Communications, Tourism or related; OR minimum 3 years of experience in a marketing role (preferably within the marine tourism industry, but not mandatory).
In-depth understanding of the Bay of Islands tourism landscape, including seasonality, visitor demographics, and key operators.
Demonstrated proficiency with social media marketing, including video content production and community management.
Strong copywriting, design, and visual storytelling skills.
Proficiency in website content management and familiarity with basic analytics tools (e.g., Google Analytics, Meta Business Suite).
Strong organisational and time management skills with the ability to work independently and take initiative.
Available to work most weekends, public holidays and peak tourism periods.
Legal right to work in New Zealand.
About Us
Island Getaway Tours is a locally owned and operated marine tourism business offering scenic
cruises and private charters throughout the Bay of Islands. With a strong focus on authenticity,
environmental stewardship, and guest satisfaction, we pride ourselves on delivering premium, personalised experiences on the water.

To Apply:
Please submit your CV and a cover letter outlining your experience, local knowledge, and interest
in the role and your current visa status in New Zealand.

New Zealand
Northland Show on map Get directions