Roles and Responsibilities:

· Promote Zatun’s games on social media and online.

· Connect and engage with Streamers and Youtubers to Promote the games

· Connect with the community on Discord and Redditt and promote the games.

· Promote Games on Steam. Steam Platform Marketing

· Work with Key mailers, and other key generation software for promotion and sales for the games.

· Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

· Effectively utilize all digital channels like FB, YouTube, LinkedIn, Twitter, Google Ads, SMS & emails, etc to target users with relevant and personalized communication

· Study the game aspects, website features, and player behavior to understand the product.

· Lead the reporting, monitoring, and tracking for the different campaigns & also publish appropriate performance dashboards.

· Taking a customer-first lens and ensuring the most relevant and engaging communication is sent out

· Stays abreast of and recommends mobile & email marketing best practices.

· Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

· Analyse the current strategies and share suggestions to improve reach, brand presence, and downloads.

Experience:

· 1.5 to 2 years of experience

· Working in social media, online marketing, and digital marketing space and

Knowledge of all social media marketing