Job Description
About
Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.
Job Overview
Drive the digital, social, event & print marketing strategy and implement the execution of all customer-facing marketing for the Bloomingdale’s Outlet division. Manage all digital, social print and store advertising & marketing materials to have a congruent customer experience. Coordinate store events and all marketing that supports those events.
Essential Functions
Marketing
Develop new marketing strategies and partner with VPs to drive the strategy & execution.
Manage, monitor & execute all strategic marketing initiatives across all platforms.
Understand business metrics to analyze, review & track marketing efforts with the goal of adjusting tactics to optimize overall performance & impact the marketing strategy in a new & innovative way (incl. Marketing Recap Meetings)
Partner with merchants & internal marketing partners to develop monthly content calendars in support of marketing strategy.
Develop events and manage store execution expectations.
Research, identify & share marketing practices in retail and other industries, including competition.
Maintain the Marketing Calendar and all historical data within.
Ensure all cadence assets across digital and special projects are congruent and are turned in & signed off in time.
Social influencer outreach, legal negotiation, contracting & event execution.
Partner with external marketing partners to drive strategies through external marketing opportunities (incl. but not limited to mall representatives) and vendor representatives.
Manage all creative and logistic aspects of photoshoots.
Drive marketing strategy for new store openings and store anniversary events/marketing supporting anniversary.
Manage marketing budget & review performance to marketing budget on a monthly basis.
Coordinate & collect information for strategies and create deck for presentations.
Perform other duties as assigned.
Visual
Ensure signs are congruent with offers & that stores have sign libraries up to date & replenished where needed.
Maintain Visual Brand Guide for Stores visual execution.
Develop and share merchandising strategies with stores aligning with merchandise strategy set by central.
Work with OVP Stores to coordinate fixture and store visual needs.
Manage visual budget & track visual expenses by store.
Manage all ad hoc requests from stores.
Store Communication
Send update to stores with any new updates from central & participate in weekly conference calls.
Organize seasonal Fashion Voice deck and buyer presentation to stores.
Create b.communications for barcodes/promo codes & b.Trainings for new roll-outs or procedural changes.
Field UPC issue emails from stores.
Qualifications and Competencies
Bachelor's Degree from a 4-year college or university.
3-5 years related experience.
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
Proficiency of MS Office computer programs are required
Ability to think creatively, strategically and technically.
Ability to work a flexible schedule based on department and Company needs.
Physical Requirements
Requires periods of walking, standing, communicating, reaching, crouching and climbing ladders.
Frequent use of computers and other technology, necessary to perform job functions, including handheld equipment, cash register and ability to process register transactions.
Frequently lift/move up to 25lbs.
This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com.
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Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.
Job Overview
Drive the digital, social, event & print marketing strategy and implement the execution of all customer-facing marketing for the Bloomingdale’s Outlet division. Manage all digital, social print and store advertising & marketing materials to have a congruent customer experience. Coordinate store events and all marketing that supports those events.
Essential Functions
Marketing
Develop new marketing strategies and partner with VPs to drive the strategy & execution.
Manage, monitor & execute all strategic marketing initiatives across all platforms.
Understand business metrics to analyze, review & track marketing efforts with the goal of adjusting tactics to optimize overall performance & impact the marketing strategy in a new & innovative way (incl. Marketing Recap Meetings)
Partner with merchants & internal marketing partners to develop monthly content calendars in support of marketing strategy.
Develop events and manage store execution expectations.
Research, identify & share marketing practices in retail and other industries, including competition.
Maintain the Marketing Calendar and all historical data within.
Ensure all cadence assets across digital and special projects are congruent and are turned in & signed off in time.
Social influencer outreach, legal negotiation, contracting & event execution.
Partner with external marketing partners to drive strategies through external marketing opportunities (incl. but not limited to mall representatives) and vendor representatives.
Manage all creative and logistic aspects of photoshoots.
Drive marketing strategy for new store openings and store anniversary events/marketing supporting anniversary.
Manage marketing budget & review performance to marketing budget on a monthly basis.
Coordinate & collect information for strategies and create deck for presentations.
Perform other duties as assigned.
Visual
Ensure signs are congruent with offers & that stores have sign libraries up to date & replenished where needed.
Maintain Visual Brand Guide for Stores visual execution.
Develop and share merchandising strategies with stores aligning with merchandise strategy set by central.
Work with OVP Stores to coordinate fixture and store visual needs.
Manage visual budget & track visual expenses by store.
Manage all ad hoc requests from stores.
Store Communication
Send update to stores with any new updates from central & participate in weekly conference calls.
Organize seasonal Fashion Voice deck and buyer presentation to stores.
Create b.communications for barcodes/promo codes & b.Trainings for new roll-outs or procedural changes.
Field UPC issue emails from stores.
Qualifications and Competencies
Bachelor's Degree from a 4-year college or university.
3-5 years related experience.
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
Proficiency of MS Office computer programs are required
Ability to think creatively, strategically and technically.
Ability to work a flexible schedule based on department and Company needs.
Physical Requirements
Requires periods of walking, standing, communicating, reaching, crouching and climbing ladders.
Frequent use of computers and other technology, necessary to perform job functions, including handheld equipment, cash register and ability to process register transactions.
Frequently lift/move up to 25lbs.
This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com.
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💡 Quick Summary
Seeking a career-building opportunity? The Outlet Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New York offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
