Job Description
BettingJobs is partnering with an established iGaming operator in search of a proactive Paid Media Digital Marketing Executive to join their team.
The ideal candidate should possess strong knowledge of major advertising platforms including Meta, Google Ads, Apple Ads, and AppsFlyer, and have experience running successful campaigns on these platforms. Additionally, the candidate must be comfortable working with tracking technology and be involved in the end-to-end implementation of promotions, ads, and landing pages.
Applicants should ideally have at least 2 years' experience in a similar digital performance marketing role, and any experience within the Gambling, Sports Betting, Gaming Industry, or Mobile App Download marketing would be advantageous but is not required.
Key Responsibilities:
• Strategize and execute paid performance media across various platforms, including Google, Facebook, and Apple Ads
• Contribute to the enhancement of paid media tactics to optimize advertising performance
• Execution of Campaigns, Ad Sets, and Ads within advertising platforms
• Create creative briefs for ad and landing page content and collaborate with creative partners in driving creative production
• Analyze and report on campaign performance against key performance objectives
• Manage A/B testing of creative, ad messaging, and targeting
• Regularly optimize campaigns using campaign and internal performance data to improve results
• Research competitive activity to ensure best practices and stay updated with trends
• Measure, analyze, and report on campaign performance
Desired Qualities:
• Results-driven with a problem-solving mindset
• Comfortable in a fast-paced, dynamic work environment
• Interest in Sports, including Football, Horse Racing, and other sports
• Strong analytical skills and adept at working in a data-driven environment
• Excellent written and verbal communication skills with the ability to prepare reports and presentations
• Ability to prioritize tasks and meet deadlines in a fast-paced setting
• Effective at collaborating with a multi-channel team
The ideal candidate should possess strong knowledge of major advertising platforms including Meta, Google Ads, Apple Ads, and AppsFlyer, and have experience running successful campaigns on these platforms. Additionally, the candidate must be comfortable working with tracking technology and be involved in the end-to-end implementation of promotions, ads, and landing pages.
Applicants should ideally have at least 2 years' experience in a similar digital performance marketing role, and any experience within the Gambling, Sports Betting, Gaming Industry, or Mobile App Download marketing would be advantageous but is not required.
Key Responsibilities:
• Strategize and execute paid performance media across various platforms, including Google, Facebook, and Apple Ads
• Contribute to the enhancement of paid media tactics to optimize advertising performance
• Execution of Campaigns, Ad Sets, and Ads within advertising platforms
• Create creative briefs for ad and landing page content and collaborate with creative partners in driving creative production
• Analyze and report on campaign performance against key performance objectives
• Manage A/B testing of creative, ad messaging, and targeting
• Regularly optimize campaigns using campaign and internal performance data to improve results
• Research competitive activity to ensure best practices and stay updated with trends
• Measure, analyze, and report on campaign performance
Desired Qualities:
• Results-driven with a problem-solving mindset
• Comfortable in a fast-paced, dynamic work environment
• Interest in Sports, including Football, Horse Racing, and other sports
• Strong analytical skills and adept at working in a data-driven environment
• Excellent written and verbal communication skills with the ability to prepare reports and presentations
• Ability to prioritize tasks and meet deadlines in a fast-paced setting
• Effective at collaborating with a multi-channel team
💡 Quick Summary
Seeking a career-building opportunity? The Paid Media Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in City of London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
