Job Description
Location
Mcmahons Point NSW 2060•Hybrid work
Benefits
Pulled from the full job description
Parental leave
Full job description
As Performance Marketing Lead, you'll lead the hands-on strategy development and execution of paid digital media campaigns that drive user acquisition, engagement, and lead generation to deliver ongoing success for our Marketplace services, helping everyday consumers buy or sell their next car.
This pivotal role also shapes Drive’s broader growth, as you'll develop structured experimentation roadmaps and provide data-backed strategic insights to optimise marketing investments and stay on top of the latest trends and innovations in performance marketing.
Day to day you will:
Develop and optimse full-funnel performance marketing strategies across Google, Meta, Bing, and Nine networks (including retargeting).
Own and deliver on core performance KPIs (CPLs, CPAs, CPCs, Conversions).
Collaborate with external media agencies and internal stakeholders (Product, Marketing, Finance, Marketplace) for campaign planning, execution, and optimisation
Manage budget forecasting across all channels and product types.
Build and maintain reporting dashboards using GA4, Looker Studio, and other analytics/attribution tools.
Manage conversion tracking and tag implementation (Meta Pixel, GTM, Google Ads) for accurate attribution.
Drive asset optimisation through briefing, feedback, and testing with creative teams.
Monitor market trends and emerging tools to test new platforms and strategies for performance upside.
Qualifications
What you’ll bring:
3 to 5+ years of hands-on experience in performance marketing, with a proven track record managing paid acquisition campaigns across key paid plaforms such as Meta and Google.
Mastery of digital marketing and analytics toolkits, including GA4, Google Ads, Meta Ads Manager, Microsoft Bing, Looker Studio, Google Tag Manager, and Microsoft Excel.
Deep understanding and application of performance marketing methodologies, including multivariate testing, full-funnel targeting, incremental lift studies, and campaign lifecycle management.
Well-rounded knowledge across performance media channels: search (SEM), paid social, programmatic, app store advertising, and affiliate ecosystems.
Strong commercial acumen with the ability to manage budgets, hit performance targets, and execute flawlessly at scale.
Additional Information
How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:
18 weeks paid parental leave with no distinction between primary and secondary carers.
Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
Digital newspaper subscription to our mastheads.
Annual gift voucher for Stan subscription.
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
Mcmahons Point NSW 2060•Hybrid work
Benefits
Pulled from the full job description
Parental leave
Full job description
As Performance Marketing Lead, you'll lead the hands-on strategy development and execution of paid digital media campaigns that drive user acquisition, engagement, and lead generation to deliver ongoing success for our Marketplace services, helping everyday consumers buy or sell their next car.
This pivotal role also shapes Drive’s broader growth, as you'll develop structured experimentation roadmaps and provide data-backed strategic insights to optimise marketing investments and stay on top of the latest trends and innovations in performance marketing.
Day to day you will:
Develop and optimse full-funnel performance marketing strategies across Google, Meta, Bing, and Nine networks (including retargeting).
Own and deliver on core performance KPIs (CPLs, CPAs, CPCs, Conversions).
Collaborate with external media agencies and internal stakeholders (Product, Marketing, Finance, Marketplace) for campaign planning, execution, and optimisation
Manage budget forecasting across all channels and product types.
Build and maintain reporting dashboards using GA4, Looker Studio, and other analytics/attribution tools.
Manage conversion tracking and tag implementation (Meta Pixel, GTM, Google Ads) for accurate attribution.
Drive asset optimisation through briefing, feedback, and testing with creative teams.
Monitor market trends and emerging tools to test new platforms and strategies for performance upside.
Qualifications
What you’ll bring:
3 to 5+ years of hands-on experience in performance marketing, with a proven track record managing paid acquisition campaigns across key paid plaforms such as Meta and Google.
Mastery of digital marketing and analytics toolkits, including GA4, Google Ads, Meta Ads Manager, Microsoft Bing, Looker Studio, Google Tag Manager, and Microsoft Excel.
Deep understanding and application of performance marketing methodologies, including multivariate testing, full-funnel targeting, incremental lift studies, and campaign lifecycle management.
Well-rounded knowledge across performance media channels: search (SEM), paid social, programmatic, app store advertising, and affiliate ecosystems.
Strong commercial acumen with the ability to manage budgets, hit performance targets, and execute flawlessly at scale.
Additional Information
How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:
18 weeks paid parental leave with no distinction between primary and secondary carers.
Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
Digital newspaper subscription to our mastheads.
Annual gift voucher for Stan subscription.
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Lead position is now open for candidates interested in the Marketing Executive Jobs sector. This role in McMahons Point offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
