Job Description
Job Description
About Taxmann
Taxmann is the leading publisher on tax and corporate laws in India. Besides publishing books, it maintains the most accurate and largest online database on Direct-taxes (Domestic as well as International Taxation), Corporate Laws, Indirect-taxes, Accounts amp; Audit, and Indian Acts amp; Rules. Taxmann has sales offices/resident representatives throughout India and overseas.
Job Responsibilities
1. Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2. Ensuring successful Ads amp; campaigns managing bids and budgets to be able to meet the predefined KPI’s.
3. Optimising campaigns across multiple channels to deliver the best return on investment amp; synergistically enhancing our Product Funnel amp; Metric system at the same time.
4. You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
5. You write content for marketing ads, campaigns and landing pages.
6. You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
7. You build and run A/B tests across all product, landing pages and the homepage
About Taxmann
Taxmann is the leading publisher on tax and corporate laws in India. Besides publishing books, it maintains the most accurate and largest online database on Direct-taxes (Domestic as well as International Taxation), Corporate Laws, Indirect-taxes, Accounts amp; Audit, and Indian Acts amp; Rules. Taxmann has sales offices/resident representatives throughout India and overseas.
Job Responsibilities
1. Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2. Ensuring successful Ads amp; campaigns managing bids and budgets to be able to meet the predefined KPI’s.
3. Optimising campaigns across multiple channels to deliver the best return on investment amp; synergistically enhancing our Product Funnel amp; Metric system at the same time.
4. You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
5. You write content for marketing ads, campaigns and landing pages.
6. You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
7. You build and run A/B tests across all product, landing pages and the homepage
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
