Job Description
Requirements for this role
A tertiary qualification in journalism, communications, marketing, or similar discipline is desirable and relevant professional experience is essential.
Key Accountabilities
Raise RSHQ's profile with industry and external audiences, and deliver high quality, engaging and accurate media materials.
Develop and deliver a strategy and plan of proactive media outputs for RSHQ.
Proactive and strategic identification of potential media stories and opportunities for RSHQ.
Provide high-level strategic and timely advice to the Communications Manager, CEO and other RSHQ Board members on key media activities and strategy.
Research, write and distribute media releases and responses, develop public facing communication materials including speeches, articles, newsletters, safety alerts, social media, films, and interviews.
Take media enquiries and provide timely and accurate responses.
Build strong relationships with Board members and internal subject matter experts, as well as key external stakeholders including the Minister's Office and other Queensland Government agencies and industry.
Media monitoring, analysis, and reporting - staying up to date with the rapidly evolving news cycle in order to identify strategic, proactive and reactive media opportunities and mobilise timely responses.
Media monitoring, analysis, and reporting - staying up to date with the rapidly evolving news cycle in order to identify strategic, proactive and reactive media opportunities and mobilise timely responses.
Developing relationships with media contacts, pitching stories to specific journalists, outlets, and audiences.
Provide media training to RSHQ Board and spokespeople.
Supporting RSHQ's other communication objectives including production of high-quality content and materials as required for internal and external stakeholders (for example, briefing papers, correspondence, staff updates, publications, and other documents for internal and external stakeholders).
Contribute to the leadership of communications team, working collaboratively and providing mentoring to other team members on development of media materials.
Key knowledge and experience
Demonstrated experience in journalism and ability to write produce engaging and accurate media material in various formats for a wide range of complex issues.
Demonstrated experience working with executive leaders to identify and capitalise on media opportunities that positively promote their programs, projects and initiatives to customers and the community.
Demonstrated experience in responding to reactive media and crisis media.
High level of judgement in providing advice and communicating in a highly scrutinised operational environment.
Demonstrated ability to build and sustain positive relationships with key state, national and international media.
High level oral and written communication skills.
Outstanding attention to detail and ability to meet deadlines.
Strong organisational, resource and time management skills.
The role description will outline any qualifications, licences and specific requirements of the role. If you are interested in this job we encourage you to read the attached role description and talk to the contact officer.
Applications will remain current for a period of up to 12 months and may be considered for other vacancies (identical or similar).
***APPLICANTS ARE REQUESTED TO APPLY ONLINE - scroll down and click the 'APPLY ONLINE' button. If you are reviewing this position on SEEK, please click on the apply button above and you will be able to review the role profile and apply ***
Please note any documents attached to Smart Jobs should be in Microsoft Word or PDF format. Please do not upload zipped files.This work is licensed under a Creative Commons Attribution 3.0 Australia License.
A tertiary qualification in journalism, communications, marketing, or similar discipline is desirable and relevant professional experience is essential.
Key Accountabilities
Raise RSHQ's profile with industry and external audiences, and deliver high quality, engaging and accurate media materials.
Develop and deliver a strategy and plan of proactive media outputs for RSHQ.
Proactive and strategic identification of potential media stories and opportunities for RSHQ.
Provide high-level strategic and timely advice to the Communications Manager, CEO and other RSHQ Board members on key media activities and strategy.
Research, write and distribute media releases and responses, develop public facing communication materials including speeches, articles, newsletters, safety alerts, social media, films, and interviews.
Take media enquiries and provide timely and accurate responses.
Build strong relationships with Board members and internal subject matter experts, as well as key external stakeholders including the Minister's Office and other Queensland Government agencies and industry.
Media monitoring, analysis, and reporting - staying up to date with the rapidly evolving news cycle in order to identify strategic, proactive and reactive media opportunities and mobilise timely responses.
Media monitoring, analysis, and reporting - staying up to date with the rapidly evolving news cycle in order to identify strategic, proactive and reactive media opportunities and mobilise timely responses.
Developing relationships with media contacts, pitching stories to specific journalists, outlets, and audiences.
Provide media training to RSHQ Board and spokespeople.
Supporting RSHQ's other communication objectives including production of high-quality content and materials as required for internal and external stakeholders (for example, briefing papers, correspondence, staff updates, publications, and other documents for internal and external stakeholders).
Contribute to the leadership of communications team, working collaboratively and providing mentoring to other team members on development of media materials.
Key knowledge and experience
Demonstrated experience in journalism and ability to write produce engaging and accurate media material in various formats for a wide range of complex issues.
Demonstrated experience working with executive leaders to identify and capitalise on media opportunities that positively promote their programs, projects and initiatives to customers and the community.
Demonstrated experience in responding to reactive media and crisis media.
High level of judgement in providing advice and communicating in a highly scrutinised operational environment.
Demonstrated ability to build and sustain positive relationships with key state, national and international media.
High level oral and written communication skills.
Outstanding attention to detail and ability to meet deadlines.
Strong organisational, resource and time management skills.
The role description will outline any qualifications, licences and specific requirements of the role. If you are interested in this job we encourage you to read the attached role description and talk to the contact officer.
Applications will remain current for a period of up to 12 months and may be considered for other vacancies (identical or similar).
***APPLICANTS ARE REQUESTED TO APPLY ONLINE - scroll down and click the 'APPLY ONLINE' button. If you are reviewing this position on SEEK, please click on the apply button above and you will be able to review the role profile and apply ***
Please note any documents attached to Smart Jobs should be in Microsoft Word or PDF format. Please do not upload zipped files.This work is licensed under a Creative Commons Attribution 3.0 Australia License.
💡 Quick Summary
Seeking a career-building opportunity? The Principal Media Officer position is now open for candidates interested in the Operations Executive Jobs sector. This role in Brisbane offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Operations Executive Jobs is a plus.
